In this study, we tend to explore and discuss the relationship between Chinese and Korean in coffee shops’ selecting attributions, customer satisfaction, and application of apps. The subjects of this study were targeting at undergraduates from Jiangsu area of Chinese and Gyeongbuk area of Korean. A total of 600 questionnaire copies were delivered and 379 questionnaire copies were collected; meanwhile, the valid sample returned ...
In this study, we tend to explore and discuss the relationship between Chinese and Korean in coffee shops’ selecting attributions, customer satisfaction, and application of apps. The subjects of this study were targeting at undergraduates from Jiangsu area of Chinese and Gyeongbuk area of Korean. A total of 600 questionnaire copies were delivered and 379 questionnaire copies were collected; meanwhile, the valid sample returned rate, with the elimination of invalid questionnaire copies, was 63% after the data recovery. By using SPSS 22.0 program for our data analysis, the following conclusions was obtained. First, From the service attributes, the quality of atmosphere and the brand effect and menu have a great influence on the degree of customer satisfaction of the Korean in the surveyed subject. Second, According to the survey results of Chinese , the online selecting attributions (application of apps) have an effect of moderation towards direct purchase and customer satisfaction; however, of this, it only has an effect of moderation towards service and ㅡmenu but not towards quality and atmosphere and brands. Third, According to the survey results of Korean , the factor of brands and menu were had the effect of moderation; as for the service, quality, and atmosphere, they did not have the effect of moderation.
In this study, we tend to explore and discuss the relationship between Chinese and Korean in coffee shops’ selecting attributions, customer satisfaction, and application of apps. The subjects of this study were targeting at undergraduates from Jiangsu area of Chinese and Gyeongbuk area of Korean. A total of 600 questionnaire copies were delivered and 379 questionnaire copies were collected; meanwhile, the valid sample returned rate, with the elimination of invalid questionnaire copies, was 63% after the data recovery. By using SPSS 22.0 program for our data analysis, the following conclusions was obtained. First, From the service attributes, the quality of atmosphere and the brand effect and menu have a great influence on the degree of customer satisfaction of the Korean in the surveyed subject. Second, According to the survey results of Chinese , the online selecting attributions (application of apps) have an effect of moderation towards direct purchase and customer satisfaction; however, of this, it only has an effect of moderation towards service and ㅡmenu but not towards quality and atmosphere and brands. Third, According to the survey results of Korean , the factor of brands and menu were had the effect of moderation; as for the service, quality, and atmosphere, they did not have the effect of moderation.
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