Trend Analysis and Prospect of the Coffee Industry in the Fourth Industrial Revolution
Dong-Woon Ki
Department of Coffee Industry, Seoul Venture University
Seoul, Korea
(Supervised by professor Gwang-Jin Kim, Ph. D.)
The purpose of this study is to identi...
Trend Analysis and Prospect of the Coffee Industry in the Fourth Industrial Revolution
Dong-Woon Ki
Department of Coffee Industry, Seoul Venture University
Seoul, Korea
(Supervised by professor Gwang-Jin Kim, Ph. D.)
The purpose of this study is to identify the relationship between the technological change of the fourth industrial revolution and the quality of coffee in the coffee industry, the technical, educational, market, economic and negative aspects of the coffee industry .
First, the fourth industrial technology can faithfully reflect the theory of extraction variables and mechanism in terms of the quality of coffee taste, thus broadening the spectrum of taste, adding the consistency of extracted coffee flavor, reproducibility of extraction and quality personality The positive contribution that specialty coffee can be made universal and the barista 's ability to deal with low - quality coffee and uniformity of coffee without diversity were discussed as a negative result.
Second, despite the automation trend of the fourth industrial revolution era, the essence of Baristar education does not change much. First, you need a basic understanding of coffee, skilled skills, understanding of new cutting-edge technologies, and skillful processes. Secondly, it is necessary to educate students about the understanding of humans and services such as academic research and hospitality in terms of humanities, emotion of coffee, communication and empathy. Third, the development of education based on advanced technologies such as virtual reality (VR) and augmented reality (AR) is expected. The National Competency Standards (NCS) presented the people who will be in charge of administration, management, and education as a supplement to the future.
Third, technological trends such as technological unmanned ordering system and robotic cafes have lead to the development of customized customer service and marketing technology by building personalized data of each customer, The Smart Interface, which is based on the Wearable Smart Interface technology, enables one-stop development from order to service. Technology such as Smart Farm and Smart Logistics System can build local coffee production farmhouse, sustainable system and fair trade, and develop small artificial intelligence machine that reflect local culture, home cafe and YOLO culture Is expected.
Fourth, there is a positive effect that reflects the trends of the younger generation, providing rapid and convenient by reinvesting education and social cost to specialize marketing and human resources due to labor cost reduction in market and economic aspect. However, negatively affecting the social status of the barista due to the decline of the workforce, the deterioration of the problem of employment hardship and persistence of employment and the inconvenience of the elderly and the social marginalized, the human alienation, and the lack of communication with people deepen. In addition, the cost of entering and maintaining the initial market is high, resulting in the monopolization of large capitals and the cost of derivatives due to market imbalances. As an alternative, we need to reinvest in human management education, create a café culture of emotion and communication, and on the other hand, form a strategy to prepare for the settlement of the home culture café culture.
In other words, if the human alienation and system collapse in a society connected to the fourth industrial revolution, the more reliance on the automation machine is, the more likely it is not to cope with the crisis, but focus on the positive side, And make use of the emotional characteristics of people and coffee.
Trend Analysis and Prospect of the Coffee Industry in the Fourth Industrial Revolution
Dong-Woon Ki
Department of Coffee Industry, Seoul Venture University
Seoul, Korea
(Supervised by professor Gwang-Jin Kim, Ph. D.)
The purpose of this study is to identify the relationship between the technological change of the fourth industrial revolution and the quality of coffee in the coffee industry, the technical, educational, market, economic and negative aspects of the coffee industry .
First, the fourth industrial technology can faithfully reflect the theory of extraction variables and mechanism in terms of the quality of coffee taste, thus broadening the spectrum of taste, adding the consistency of extracted coffee flavor, reproducibility of extraction and quality personality The positive contribution that specialty coffee can be made universal and the barista 's ability to deal with low - quality coffee and uniformity of coffee without diversity were discussed as a negative result.
Second, despite the automation trend of the fourth industrial revolution era, the essence of Baristar education does not change much. First, you need a basic understanding of coffee, skilled skills, understanding of new cutting-edge technologies, and skillful processes. Secondly, it is necessary to educate students about the understanding of humans and services such as academic research and hospitality in terms of humanities, emotion of coffee, communication and empathy. Third, the development of education based on advanced technologies such as virtual reality (VR) and augmented reality (AR) is expected. The National Competency Standards (NCS) presented the people who will be in charge of administration, management, and education as a supplement to the future.
Third, technological trends such as technological unmanned ordering system and robotic cafes have lead to the development of customized customer service and marketing technology by building personalized data of each customer, The Smart Interface, which is based on the Wearable Smart Interface technology, enables one-stop development from order to service. Technology such as Smart Farm and Smart Logistics System can build local coffee production farmhouse, sustainable system and fair trade, and develop small artificial intelligence machine that reflect local culture, home cafe and YOLO culture Is expected.
Fourth, there is a positive effect that reflects the trends of the younger generation, providing rapid and convenient by reinvesting education and social cost to specialize marketing and human resources due to labor cost reduction in market and economic aspect. However, negatively affecting the social status of the barista due to the decline of the workforce, the deterioration of the problem of employment hardship and persistence of employment and the inconvenience of the elderly and the social marginalized, the human alienation, and the lack of communication with people deepen. In addition, the cost of entering and maintaining the initial market is high, resulting in the monopolization of large capitals and the cost of derivatives due to market imbalances. As an alternative, we need to reinvest in human management education, create a café culture of emotion and communication, and on the other hand, form a strategy to prepare for the settlement of the home culture café culture.
In other words, if the human alienation and system collapse in a society connected to the fourth industrial revolution, the more reliance on the automation machine is, the more likely it is not to cope with the crisis, but focus on the positive side, And make use of the emotional characteristics of people and coffee.
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