In the Chinese market, Samsung Electronics should establish an efficient strategy as follows.
First, Samsung consumer electronics companies should make good use of product strategy. In order to take a place in the Chinese market, first of all, it should be sold as premium quality products for th...
In the Chinese market, Samsung Electronics should establish an efficient strategy as follows.
First, Samsung consumer electronics companies should make good use of product strategy. In order to take a place in the Chinese market, first of all, it should be sold as premium quality products for the middle class, which is larger than the cheap ones. The quality of products is the most important thing in the Chinese market because Chinese consumers have different experience and usage environment. Therefore, in order for Samsung Electronics companies to earn the trust of Chinese consumers, they first actively develop products that satisfy the needs of Chinese consumers and occupy the consumer market with good quality.
Second, you have to pay attention to price. As with products, you should continue to use the high-cost strategy.
Third, since Samsung Electronics is a foreign company, retailers can not have a retail network. Therefore, wholesalers have to operate direct dealers. However, there is a difference that Chinese local companies are directly involved in retail distribution through economic awards. This can be seen as a result of the Chinese government's restriction. Recently, online sales are much more popular with consumers. It is important to note that sales of online consumer electronics products are increasing when Samsung electronics companies enter the Chinese market.
Fourth, promotional strategies are very similar in that both Samsung electronics companies and Chinese local companies recognize good images for Chinese consumers. Samsung consumer electronics companies should recognize the Chinese consumers by firmly establishing their image in the Chinese market. Therefore, it is very important for Samsung home appliance companies to differentiate their products and brand image through advertising, media, and sales promotion activities. In addition, one of the characteristics of Chinese market, it is very important that Chinese consumers use the brand image as an important purchasing factor and have an organization that is able to utilize local people as a salesperson.
In the Chinese market, Samsung Electronics should establish an efficient strategy as follows.
First, Samsung consumer electronics companies should make good use of product strategy. In order to take a place in the Chinese market, first of all, it should be sold as premium quality products for the middle class, which is larger than the cheap ones. The quality of products is the most important thing in the Chinese market because Chinese consumers have different experience and usage environment. Therefore, in order for Samsung Electronics companies to earn the trust of Chinese consumers, they first actively develop products that satisfy the needs of Chinese consumers and occupy the consumer market with good quality.
Second, you have to pay attention to price. As with products, you should continue to use the high-cost strategy.
Third, since Samsung Electronics is a foreign company, retailers can not have a retail network. Therefore, wholesalers have to operate direct dealers. However, there is a difference that Chinese local companies are directly involved in retail distribution through economic awards. This can be seen as a result of the Chinese government's restriction. Recently, online sales are much more popular with consumers. It is important to note that sales of online consumer electronics products are increasing when Samsung electronics companies enter the Chinese market.
Fourth, promotional strategies are very similar in that both Samsung electronics companies and Chinese local companies recognize good images for Chinese consumers. Samsung consumer electronics companies should recognize the Chinese consumers by firmly establishing their image in the Chinese market. Therefore, it is very important for Samsung home appliance companies to differentiate their products and brand image through advertising, media, and sales promotion activities. In addition, one of the characteristics of Chinese market, it is very important that Chinese consumers use the brand image as an important purchasing factor and have an organization that is able to utilize local people as a salesperson.
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