Based on the experience of participating in the international defence exhibition and air show of K, an aerospace defence company, this data was designed to enhance marketing performance and prepare for the
export of the defence industry. An exhibition is a marketing activity that focuses mainly ...
Based on the experience of participating in the international defence exhibition and air show of K, an aerospace defence company, this data was designed to enhance marketing performance and prepare for the
export of the defence industry. An exhibition is a marketing activity that focuses mainly on the trade and mutual understanding between the visitors representing the buyers and the exhibitors representing the
producers for a certain period of time in a limited place through tangible and intangible goods. Most of the exhibition materials are focused on the Business to Customer (B2C) business, where consumers are customers.
Due to the lack of research on the defence industry, business to business (B2B) or business to government (B2G), it is difficult to prepare and implement a systematic exhibition. The defence industry has a long
product process from research, evaluation, prototype development, mass production, and customer delivery, and the budgeting and execution process is complicated. Therefore, it is necessary to effectively communicate to the decision makers group of customers that they have the preparation and ability to provide more value to customers in the preparation process from the defence exhibition to the marketing planning, preparation, and implementation of the target customers.
In order to improve the marketing performance through effective exhibition management, it is necessary to plan and thoroughly implement as follows.
First, marketing planning based on core customer setting and customer needs
Second, the selection of products (models) to exhibit and the design of an effective exhibition booth
Third, develop differentiated conference material and persuasion logic for each customer
Fourth, prepare chalet (meal and counseling place), decide whether to attend applicable forum and seminar
Fifth, prepare for an aircraft, simulator or virtual reality device experience for customer
Sixth, media interview and advertising related to the country
In order to increase marketing performance by participating in exhibitions and airshow, it is necessary to plan what and how to promote to customers in advance and find a way to effectively communicate them.
Through this study, I will set up the steps to be prepared after the decision to participate in the exhibition and airshow, and draw detailed preparations for each step.
Based on the experience of participating in the international defence exhibition and air show of K, an aerospace defence company, this data was designed to enhance marketing performance and prepare for the
export of the defence industry. An exhibition is a marketing activity that focuses mainly on the trade and mutual understanding between the visitors representing the buyers and the exhibitors representing the
producers for a certain period of time in a limited place through tangible and intangible goods. Most of the exhibition materials are focused on the Business to Customer (B2C) business, where consumers are customers.
Due to the lack of research on the defence industry, business to business (B2B) or business to government (B2G), it is difficult to prepare and implement a systematic exhibition. The defence industry has a long
product process from research, evaluation, prototype development, mass production, and customer delivery, and the budgeting and execution process is complicated. Therefore, it is necessary to effectively communicate to the decision makers group of customers that they have the preparation and ability to provide more value to customers in the preparation process from the defence exhibition to the marketing planning, preparation, and implementation of the target customers.
In order to improve the marketing performance through effective exhibition management, it is necessary to plan and thoroughly implement as follows.
First, marketing planning based on core customer setting and customer needs
Second, the selection of products (models) to exhibit and the design of an effective exhibition booth
Third, develop differentiated conference material and persuasion logic for each customer
Fourth, prepare chalet (meal and counseling place), decide whether to attend applicable forum and seminar
Fifth, prepare for an aircraft, simulator or virtual reality device experience for customer
Sixth, media interview and advertising related to the country
In order to increase marketing performance by participating in exhibitions and airshow, it is necessary to plan what and how to promote to customers in advance and find a way to effectively communicate them.
Through this study, I will set up the steps to be prepared after the decision to participate in the exhibition and airshow, and draw detailed preparations for each step.
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