With the development of economic globalization, cultural industries and creative economy have begun to rise, and the research and development of cultural products by cultural and cultural relics units has gradually received attention from various countries and localities. As an important part of the...
With the development of economic globalization, cultural industries and creative economy have begun to rise, and the research and development of cultural products by cultural and cultural relics units has gradually received attention from various countries and localities. As an important part of the cultural industry, museums have attracted much attention for their cultural products[) Research on the development of museum cultural creative products under the background of "Internet +"--Taking Suzhou Museum as an example. Li Zhuang-"Master's Thesis of Soochow University"-2020 .]. In recent years, the Chinese government has stepped up efforts to promote the development of the cultural industry of museums, and cultural products have become more and more common in people's lives. With the rapid development of the cultural commodity industry, cultural and cultural relics units throughout China rely on their own resources to actively research and develop local cultural commodities, and cultural commodities are one of the means of cultural inheritance and economic development.
There are many museums in China, but they all have their own characteristics, and they all represent different regional cultural characteristics. As the Chinese government attaches great importance to museums, Xingtai Museum is one of the most representative Hebei local cultural museums in Hebei Province. Xingyao Culture Museum was selected by the local government as a key construction project of Xingtai City. December 12, 2019, Hebei Province The Department of Culture, the Development and Reform Commission, the Department of Finance, and the Bureau of Cultural Relics jointly issued the "Implementation Opinions on Promoting the Research and Development of Cultural Relics Creative Products by Cultural Relics Units" Research on Cultural Elements and Aesthetic Features of Cultural and Creative Products of Inner Mongolia Museum Hou Yue-"Master of Inner Mongolia University Thesis-2018, the most important cultural relic unit of Xing Kiln Museum, the time for its research and development of cultural and creative products has gradually matured. Xingtai City is located in the Beijing-Tianjin-Hebei metropolitan area and has important development opportunities. Xingtai Museum has a rich collection of cultural relics and is an important exhibition center for traditional culture, ethnic culture, and local culture. These provide unique resources for the development of cultural and creative products.
It has evolved from a cultural relics collection and exhibition site in the traditional sense to a public education service organization, and has assumed greater social responsibility and operating pressure. In recent years, the development of science and technology has advanced by leaps and bounds. The combination of new media and traditional industries has promoted economic and social development and accelerated the diversification of media in all sectors of society. At the same time, with the development of the new crown virus epidemic, the development of various industries around the world has been hindered. In order to promote the sustainable operation of museums, actively developing museum cultural products to alleviate the pressure of museum management has become an important way for museums to develop cultural industries. Incorporating new media technology into the development and design of museum cultural products has become the key to the study of this article.
This research analyzes the current development status of Xing Yao Cultural Museum commodities, analyzes the problems of Xing Yao cultural commodities under new media technology, and analyzes the value of Xing Yao cultural commodities in the museum through the three dimensions of culture, commerce and aesthetics. Through these three dimensions, a 3C (Cultural, Creative, and Market Commercialization) resonance principle model has been established, and through this model, new ideas for the design and development of cultural products of Xingyao Museum under the background of new media are proposed to address the problems. The specific research work is arranged as follows:
The first chapter mainly describes the research background, significance, purpose and methods of this research topic, and clarifies the main objects of this research. Through the current efforts of the Chinese government to build museums and the importance it attaches to museum cultural products, we understand that the design and development of museum cultural products is worthy of research and promotion.
The second chapter mainly analyzes through the following three points. First: An overview of the 3C resonance principle, which analyzes the three resonance characteristics of the 3C resonance design principle: culture, creativity and market. Second: Analyze the development, characteristics and value of cultural commodities in the museum. At the same time, it also outlines the development of Xingyao Museum, and analyzes the current cases of museum cultural commodities, analyzes their differences, and finally compares cultural value, commercial value, and aesthetic value. Xing Kiln Museum's cultural commodity value is analyzed. Third: Analyze the current problems of Xingyao cultural product design, conduct a questionnaire survey on the market, and analyze the impact of cultural product design based on the results of the questionnaire to provide new ideas for the following design and development.
Chapter Three puts forward a new idea of cultural merchandise design of Xingyao Museum under the background of new media based on the analysis of problem points and survey data. By adopting the three dimensions of humanity, creativity and market, a new design model (3C resonance principle model) for the cultural products of Xingyao Museum has been established. Through the new design model, a new strategy for the cultural product design of Xingyao Museum is proposed, and the new strategy is realized by optimizing the design of cultural elements, focusing on the creative design of products, and strengthening the design of new media in the market.
The fourth chapter combines the strategic design and develops the cultural products of Xingyao Museum, and designs the product image design for the creative points, and finally builds a new media promotion platform for the museum.Through"Element Proposal-Design Development-Image Design-New Media Promotion", the new strategy verification of the cultural products of Xing Yao Museum has been realized.
By proposing a 3C resonance principle design model for the cultural commodities of Xing kiln museum, it provides a new design idea for the cultural commodities of the museum. At the same time, with the help of new media technology, it provides a new communication platform for the inheritance of museum cultural products. Research on the Integrated Communication Strategy and Effect of Museum Culture from the Perspective of the Internet, "Internet Document Resources"-2018.
Therefore, only by innovatively designing cultural products, can the essence of regional national culture be inherited and provide a shortcut for the cultural products of Xing Kiln Museum to develop well.
With the development of economic globalization, cultural industries and creative economy have begun to rise, and the research and development of cultural products by cultural and cultural relics units has gradually received attention from various countries and localities. As an important part of the cultural industry, museums have attracted much attention for their cultural products[) Research on the development of museum cultural creative products under the background of "Internet +"--Taking Suzhou Museum as an example. Li Zhuang-"Master's Thesis of Soochow University"-2020 .]. In recent years, the Chinese government has stepped up efforts to promote the development of the cultural industry of museums, and cultural products have become more and more common in people's lives. With the rapid development of the cultural commodity industry, cultural and cultural relics units throughout China rely on their own resources to actively research and develop local cultural commodities, and cultural commodities are one of the means of cultural inheritance and economic development.
There are many museums in China, but they all have their own characteristics, and they all represent different regional cultural characteristics. As the Chinese government attaches great importance to museums, Xingtai Museum is one of the most representative Hebei local cultural museums in Hebei Province. Xingyao Culture Museum was selected by the local government as a key construction project of Xingtai City. December 12, 2019, Hebei Province The Department of Culture, the Development and Reform Commission, the Department of Finance, and the Bureau of Cultural Relics jointly issued the "Implementation Opinions on Promoting the Research and Development of Cultural Relics Creative Products by Cultural Relics Units" Research on Cultural Elements and Aesthetic Features of Cultural and Creative Products of Inner Mongolia Museum Hou Yue-"Master of Inner Mongolia University Thesis-2018, the most important cultural relic unit of Xing Kiln Museum, the time for its research and development of cultural and creative products has gradually matured. Xingtai City is located in the Beijing-Tianjin-Hebei metropolitan area and has important development opportunities. Xingtai Museum has a rich collection of cultural relics and is an important exhibition center for traditional culture, ethnic culture, and local culture. These provide unique resources for the development of cultural and creative products.
It has evolved from a cultural relics collection and exhibition site in the traditional sense to a public education service organization, and has assumed greater social responsibility and operating pressure. In recent years, the development of science and technology has advanced by leaps and bounds. The combination of new media and traditional industries has promoted economic and social development and accelerated the diversification of media in all sectors of society. At the same time, with the development of the new crown virus epidemic, the development of various industries around the world has been hindered. In order to promote the sustainable operation of museums, actively developing museum cultural products to alleviate the pressure of museum management has become an important way for museums to develop cultural industries. Incorporating new media technology into the development and design of museum cultural products has become the key to the study of this article.
This research analyzes the current development status of Xing Yao Cultural Museum commodities, analyzes the problems of Xing Yao cultural commodities under new media technology, and analyzes the value of Xing Yao cultural commodities in the museum through the three dimensions of culture, commerce and aesthetics. Through these three dimensions, a 3C (Cultural, Creative, and Market Commercialization) resonance principle model has been established, and through this model, new ideas for the design and development of cultural products of Xingyao Museum under the background of new media are proposed to address the problems. The specific research work is arranged as follows:
The first chapter mainly describes the research background, significance, purpose and methods of this research topic, and clarifies the main objects of this research. Through the current efforts of the Chinese government to build museums and the importance it attaches to museum cultural products, we understand that the design and development of museum cultural products is worthy of research and promotion.
The second chapter mainly analyzes through the following three points. First: An overview of the 3C resonance principle, which analyzes the three resonance characteristics of the 3C resonance design principle: culture, creativity and market. Second: Analyze the development, characteristics and value of cultural commodities in the museum. At the same time, it also outlines the development of Xingyao Museum, and analyzes the current cases of museum cultural commodities, analyzes their differences, and finally compares cultural value, commercial value, and aesthetic value. Xing Kiln Museum's cultural commodity value is analyzed. Third: Analyze the current problems of Xingyao cultural product design, conduct a questionnaire survey on the market, and analyze the impact of cultural product design based on the results of the questionnaire to provide new ideas for the following design and development.
Chapter Three puts forward a new idea of cultural merchandise design of Xingyao Museum under the background of new media based on the analysis of problem points and survey data. By adopting the three dimensions of humanity, creativity and market, a new design model (3C resonance principle model) for the cultural products of Xingyao Museum has been established. Through the new design model, a new strategy for the cultural product design of Xingyao Museum is proposed, and the new strategy is realized by optimizing the design of cultural elements, focusing on the creative design of products, and strengthening the design of new media in the market.
The fourth chapter combines the strategic design and develops the cultural products of Xingyao Museum, and designs the product image design for the creative points, and finally builds a new media promotion platform for the museum.Through"Element Proposal-Design Development-Image Design-New Media Promotion", the new strategy verification of the cultural products of Xing Yao Museum has been realized.
By proposing a 3C resonance principle design model for the cultural commodities of Xing kiln museum, it provides a new design idea for the cultural commodities of the museum. At the same time, with the help of new media technology, it provides a new communication platform for the inheritance of museum cultural products. Research on the Integrated Communication Strategy and Effect of Museum Culture from the Perspective of the Internet, "Internet Document Resources"-2018.
Therefore, only by innovatively designing cultural products, can the essence of regional national culture be inherited and provide a shortcut for the cultural products of Xing Kiln Museum to develop well.
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