The purpose of this study was to investigate the relationship between clothing behaviors and general values of Che-ju college women. General values were measured by The Allport-Vernon-Lindzey Study of Value, which determines the relative prominence of six basic values. General clothing behaviors were assessed by statements dealing with interests in status symbol, fashion and practicality of clothing. Measures of attitudes toward blue jeans consists of: attitudes regarding practicality and youth symbol. In addition the possession, and frequency of wearing blue jeans were assessed. The sample consisted of 284 students in Che-ju college women, Korea. The data, collected by means of a self-administered questionnaire, were analyzed by correlations and t-tests. The results indicate that: 1) Economic value was positively related to the status symbol of clothing. 2) No correlation was found between political value and the fashion of clothing. 3) Social value was positively related to the practicality of clothing, however, no correlation was found between social value and attitudes regarding practicality of blue jeans. 4) Practicality attitudes toward blue jeans was positively related to the practicality of clothing, whereas youth symbol attitudes toward blue jeans was positively related to the fashion and the status symbol of clothing. 5) The groupth which had blue jeans had higher interest of fashion in clothing than the groupth which had no blue jeans.
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