This study focused on examining the relationship between the components of the environmental attitudes and intentions among Korean college students, and identifying the important factors in determining the behaviors for protecting the environment based on the framework of Fishbein and Ajzen's theory of reasoned action. This study suggests that the formation of an intention for environmental protection is the consequences resulting from both an individual belief and a social pressure. Another finding from this study is that behavioral beliefs with high valuable evaluations of the outcomes can directly produce a high intention for environmental protection independent from the mediation of positive attitude. Socio-demographic variables had no significant influence on the environmental attitudes and intentions among korean college students.
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