초록

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Abstract ▼ AI-Helper

This study is to examine different preferences of color according to personalities in terrns of color attributes hue, value, and chroma. The female college students who are majoring in Textile and Clothing Design are employed as the participants so that they are expexted to gave enough senes of co...

This study is to examine different preferences of color according to personalities in terrns of color attributes hue, value, and chroma. The female college students who are majoring in Textile and Clothing Design are employed as the participants so that they are expexted to gave enough senes of color. For the data collection, the questionnaire is uesd. The resuls of this action research are summarized as the following: Conceming seasonal hue preferences according to personalities, it is proved that the introvert persons preferred winter and Fall color, while they didn't prefer Summer and Spring color the best and then Fall and summer color, whilc they didnt't prefer spring color. The conservative persons showed their hue preferences as the following order; Winter Fall. Spring, and Summer color. Conceming value prefences, the introvert persons showed high preferences of low valuc, while they showed the lowest prefessional and aggressive perons preferred low value and then they didn't show their preferences of medium value, medium value, while they didn't prefer high balue. The conservative ones showed the highest preferesces of low value and then high value, while they dedn't show their prederences of medium value. Concerning chrima preferences, the introvert persons showed high perferences of low chroma, while did lowest preferences of high chroma and medium chroma. The professional, aggressive and conservative perons preferred low chroma the best and high chroma nexts, while they didn't preferred medium chroma.