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가상시장에서 Porter의 경쟁우위전략: 온라인 기업과 온-오프라인기업간 비교를 중심으로
An examination of Porter`s competitive strategy on the virtual market: comparison between on-line and on-offline firms 원문보기

경영정보학연구 = The journal of MIS research, v.12 no.4, 2002년, pp.173 - 192  

남기찬 (서강대학교 경영학과) ,  구철모 (서강대학교 경영학과) ,  지성구 (서강대학교 경영학과)

Abstract ▼ AI-Helper 아이콘AI-Helper

Internet-based on-line firms have focused on the development of new business models with an assumption that this new model would create their competitiveness. At the same time, off-line firms have opened new marketing channels on the internet in order to defend their position against on-line firms. ...

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