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NTIS 바로가기경영정보학연구 = The journal of MIS research, v.12 no.3, 2002년, pp.71 - 88
하성호 (경북대학교 경상대학 경영학부) , 박상찬 (한국과학기술원 산업공학과)
In this paper, intelligent marketing and merchandising methods utilizing data mining and Web mining techniques are proposed for online retailers to survive and succeed in gaining competitive advantage in a highly competitive environment. The first part of this paper explains the procedures of one-to...
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