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NTIS 바로가기경영정보학연구 = The journal of MIS research, v.13 no.1, 2003년, pp.141 - 170
구동모 (동서대학교 E-비즈니스학부)
This study investigates internet shopping behavior of consumers. The rapid growth of the internet shopping markets is solely dependent on the voluntary adoption of internet shopping medium by the personal users. But the studies on this topic are very limited. Based on these facts, this study, recogn...
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