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혁신기술수용모델(TAM)을 응용한 인터넷쇼핑행동 고찰
An Investigation on Consumer's Internet Shopping Behavior Explained By the Technology Acceptance Model 원문보기

경영정보학연구 = The journal of MIS research, v.13 no.1, 2003년, pp.141 - 170  

구동모 (동서대학교 E-비즈니스학부)

Abstract AI-Helper 아이콘AI-Helper

This study investigates internet shopping behavior of consumers. The rapid growth of the internet shopping markets is solely dependent on the voluntary adoption of internet shopping medium by the personal users. But the studies on this topic are very limited. Based on these facts, this study, recogn...

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