초록

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Abstract ▼ AI-Helper

This research was conducted to see the effect of color combination and layout in the design of web sites. Eight color combination samples and four basic layouts were selected and web pages designed from their combinations were used in the experiment. The main sensibility effects were found in the 'l...

This research was conducted to see the effect of color combination and layout in the design of web sites. Eight color combination samples and four basic layouts were selected and web pages designed from their combinations were used in the experiment. The main sensibility effects were found in the 'light, soft, and rich' color combination and in the 'light, dear, simple, warm, neat, and soft layout, respectively. Among the combinations of two factors, the combination of 'dark, hard, and simple' color combination and 'cold, somber, hard, and urban' layout had the sensibility effect. The results showing sensibility word with the sensibility of color combinations in themselves appeared first implies that much of the sensibility effects were caused by the color combinations. In case of layout, as it went from layout A to layout B, to layout C, and to layout D, that is, as the layout got more complicated, it had a 'rich and urban' impression. As a result, the sensibility effect caused by color combination was bigger than the sensibility effect caused by layout. However, layout is crucial in color combinations, it is also important in the design of web sites.

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