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NTIS 바로가기한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.31 no.9/10, 2007년, pp.1333 - 1341
진현정 (서울대학교 의류학과) , 이은영 (서울대학교 의류학과)
The purposes of the present study were to investigate the impact of a apparel brand and an ingredient brand on evaluation(perceived quality, favorable attitude, purchase intention) of apparel products, and to examine the differences in evaluations toward apparel products allied with ingredient brand...
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