최소 단어 이상 선택하여야 합니다.
최대 10 단어까지만 선택 가능합니다.
다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기마케팅과학연구 = Journal of Korean academy of marketing science, v.18 no.3, 2008년, pp.27 - 57
Kim, Young-Ei (Marketing Department of Business Administration, Seoul Digital University) , Lee, Jung-Wan (Economics and Management Dept Faculty of Economics and Finance, Kazakh-British Technical University) , Lee, Yong-Ki (College of Business Administration, Sejong University)
Many consumers enjoy the challenge of purchasing a brand that matches well with their own values and personalities (for example, Ko et al., 2008; Ko et al., 2006). Therefore, the personalities of consumers can impact on the final selection of a brand and its brand personality in two ways: first, the...
* AI 자동 식별 결과로 적합하지 않은 문장이 있을 수 있으니, 이용에 유의하시기 바랍니다.
Building Strong Brand Aaker D. A. 1996
Aaker, Jennifer L.. Dimensions of Brand Personality. JMR, Journal of marketing research, vol.34, no.3, 347-356.
Aaker, Jennifer L.. The Malleable Self: The Role of Self-Expression in Persuasion. JMR, Journal of marketing research, vol.36, no.1, 45-57.
Aaker, Jennifer Lynn, Benet-Martínez, Verónica, Garolera, Jordi. Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts.. Journal of personality and social psychology, vol.81, no.3, 492-508.
Anisimova, Tatiana Anatolevena. The effects of corporate brand attributes on attitudinal and behavioural consumer loyalty. The journal of consumer marketing, vol.24, no.7, 395-405.
Arbuckle, James L.. Computer announcement amos: Analysis of moment structures. Psychometrika, vol.59, no.1, 135-137.
Austin, Jon R., Siguaw, Judy A., Mattila, Anna S.. A re-examination of the generalizability of the Aaker brand personality measurement framework. Journal of strategic marketing, vol.11, no.2, 77-92.
Azoulay, Audrey, Kapferer, Jean-Noël. Do brand personality scales really measure brand personality?. Journal of brand management, vol.11, no.2, 143-155.
Balmer, John M. T.. The Three Virtues and Seven Deadly Sins of Corporate Brand Management. Journal of general management, vol.27, no.1, 1-17.
Balmer, John M.T.. Corporate identity, corporate branding and corporate marketing - Seeing through the fog. European journal of marketing, vol.35, no.3, 248-291.
Beldona, Sri, Wysong, Scott. Putting the "brand" back into store brands: an exploratory examination of store brands and brand personality. The journal of product & brand management, vol.16, no.4, 226-235.
Bentler, P. M., Bonett, Douglas G.. Significance tests and goodness of fit in the analysis of covariance structures.. Psychological bulletin, vol.88, no.3, 588-606.
BOLLEN, KENNETH A., JÖRESKOG, KARL G.. Uniqueness does not Imply Identification : A Note on Confirmatory Factor Analysis. Sociological methods & research, vol.14, no.2, 155-163.
Bosnjak, Michael, Bochmann, Valerie, Hufschmidt, Tanja. DIMENSIONS OF BRAND PERSONALITY ATTRIBUTIONS: A PERSON-CENTRIC APROACH IN THE GERMAN CULTURAL CONTEXT. Social behavior and personality, vol.35, no.3, 303-316.
Testing structural equation models. Browne M. W. 136 1993
Caprara, Gian Vittorio, Barbaranelli, Claudio, Guido, Gianluigi. Brand personality: How to make the metaphor fit?. Journal of economic psychology, vol.22, no.3, 377-395.
McCrae, Robert R., Costa, Paul T.. Validation of the five-factor model of personality across instruments and observers.. Journal of personality and social psychology, vol.52, no.1, 81-90.
McCrae, Robert R., Costa Jr., Paul T.. Discriminant Validity of NEO-PIR Facet Scales. Educational and psychological measurement, vol.52, no.1, 229-237.
NEOPI-R Professional Manual. Costa P. T. 1992
Efron, Bradley. Better Bootstrap Confidence Intervals. Journal of the American Statistical Association, vol.82, no.397, 171-185.
Escalas, J. E., Bettman, J. R.. Self-Construal, Reference Groups, and Brand Meaning. The Journal of consumer research, vol.32, no.3, 378-389.
Fornell, Claes, Larcker, David F.. Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. JMR, Journal of marketing research, vol.18, no.1, 39-50.
Freling, Traci H., Forbes, Lukas P.. An empirical analysis of the brand personality effect. The journal of product & brand management, vol.14, no.7, 404-413.
Goldberg, Lewis R.. An alternative "description of personality": The Big-Five factor structure.. Journal of personality and social psychology, vol.59, no.6, 1216-1229.
Govers, P.C.M., Schoormans, J.P.L.. Product personality and its influence on consumer preference. The journal of consumer marketing, vol.22, no.4, 189-197.
Harris, Fiona, Chernatony, Leslie de. Corporate branding and corporate brand performance. European journal of marketing, vol.35, no.3, 441-456.
Structural Equation Modeling with LISREL: Essentials and Advances Hayduk L. A. 1987
Hayes, J. Bryan, Alford, Bruce L., Silver, Lawrence, York, Rice P.. Looks matter in developing consumer-brand relationships. The journal of product & brand management, vol.15, no.5, 306-315.
Strategic Brand Management Keller K. 1998
Journal of Global Academy of Marketing Science Kim Joo-Ho 1 15 2005
Kuksov, Dmitri. Brand Value in Social Interaction. Management science, vol.53, no.10, 1634-1644.
Lee, Jung‐Wan, Tai, Simon. Young consumers' perceptions of multinational firms and their acculturation channels towards western products in transition economies. International journal of emerging markets, vol.1, no.3, 212-224.
Leitch, Shirley, Motion, Judy. Retooling the corporate brand: A Foucauldian perspective on normalisation and differentiation. Journal of brand management, vol.15, no.1, 71-80.
Matzler, Kurt, Bidmon, Sonja, Grabner-Kräuter, Sonja. Individual determinants of brand affect: the role of the personality traits of extraversion and openness to experience. The journal of product & brand management, vol.15, no.7, 427-434.
McCracken, Grant. Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process. The Journal of consumer research, vol.16, no.3, 310-321.
Nandan, Shiva. An exploration of the brand identity-brand image linkage: A communications perspective. Journal of brand management, vol.12, no.4, 264-278.
Park, C. Whan, Jaworski, Bernard J., MacInnis, Deborah J.. Strategic Brand Concept-Image Management. Journal of marketing, vol.50, no.4, 135-145.
Ramaseshan, B, Tsao, Hsiu-Yuan. Moderating effects of the brand concept on the relationship between brand personality and perceived quality. Journal of brand management, vol.14, no.6, 458-466.
Shavitt, Sharon. The role of attitude objects in attitude functions. Journal of experimental social psychology, vol.26, no.2, 124-148.
Sirgy, M. J., Grewal, D., Mangleburg, T. F., Park, J.-O., Chon, K.-S., Claiborne, C. B., Johar, J. S., Berkman, H.. Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence. Journal of the Academy of Marketing Science, vol.25, no.3, 229-241.
Sirgy, M. Joseph, Johar, J. S., Samli, A. C., Claiborne, C. B.. Self-congruity versus functional congruity: Predictors of consumer behavior. Journal of the Academy of Marketing Science, vol.19, no.4, 363-375.
Branding and Advertising Smit E. G. 22 2003
Steiger, James H.. Structural Model Evaluation and Modification: An Interval Estimation Approach. Multivariate behavioral research, vol.25, no.2, 173-180.
STINE, ROBERT. An Introduction to Bootstrap Methods : Examples and Ideas. Sociological methods & research, vol.18, no.2, 243-291.
Sung, Y., Tinkham, S.F.. Brand Personality Structures in the United States and Korea: Common and Culture-Specific Factors. Journal of consumer psychology : the official journal of the Society for Consumer Psychology, vol.15, no.4, 334-350.
Wang, Xuehua, Yang, Zhilin. Does country-of-origin matter in the relationship between brand personality and purchase intention in emerging economies?: Evidence from China's auto industry. International marketing review, vol.25, no.4, 458-474.
Wernerfelt, Birger. Advertising Content When Brand Choice is a Signal. The Journal of business, vol.63, no.1, 91-.
American Marketing Association Conference Proceedings Wysong S. 512 12 2002
*원문 PDF 파일 및 링크정보가 존재하지 않을 경우 KISTI DDS 시스템에서 제공하는 원문복사서비스를 사용할 수 있습니다.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.