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NTIS 바로가기한국산업정보학회논문지 = Journal of the Korea Industrial Information Systems Research, v.14 no.5, 2009년, pp.209 - 225
This research has been studied to analyze affecting factors for the consumer's acceptance to mobile advertisement by worldwide survey into mobile users of Korea, U.S. and Japan. Based on TAM & Flow theory, our research adopts some factors for a theoretical model such as entertainment, information, i...
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