참고문헌 (51)

1. 김태현, "GECD 국가들의 M-commerce 현황과 이슈. 정보통신정책," 19(5), 2007, pp34-40. 

2. 두정완, "Flow 개념과 인터넷 상의 소비자 구매의도와의 관계 및 Flow 유형에 따른 구매행동 차이 분석," 경영학연구, 32(1), 2003, pp87-118. 

3. 민은경, 휴대폰을 이용한 모바일 광고에서 수용자 특성과 메시지 유형에 따른 광고효과에 관한 연구, 석사학위논문, 서울대학교, 2003. 

4. 박찬욱, 모바일 마케팅. 시그마인사이트, 서울, 2002. 

5. 양병화, 김영찬, "모바일광고효과에 대한 상호인과성 모형 연구," 광고학연구, 19(3), 2008, pp157-171. 

6. 양영종, "인터넷 광고의 복잡성과 집중도에 따른 광고태도, 브랜드태도, 구매의도 계층 효과," 광고연구, 60, 2003, pp107-129. 

7. 윤정로, 플로우가 인터넷 광고 효과에 미치는 영향에 관한 연구. 석사학위논문, 홍익대학교, 2001. 

8. 이경렬, 박현길, "모바일광고의 효과, 장애요인, 그리고 활성화방안에 관한연구," 광고학연구. 16(1). 2005, pp203-226. 

9. 이시훈, "폴로우(flow )의 경험집단과 인터넷 광고의 효과에 관한 연구," 광고학연구, 11(4), 2000, pp135-164. 

10. 이태민, 이은영, "지각된 위험과 지각된 혜택이 모바일 상거래 이용의도에 미치는 영향에 관한 연구," 경영정보학연구, 15(2), 2005, 1-21. 

11. 이현우, "인터넷의 경제적 가치에 대한 연구," 광고연구, 35, 1977, pp33-54. 

12. 장정무, 김종욱, 김태웅, "모바일 인터넷 수용의 영향요인분석: 플로우 이론을 가미한 기술수용모델의 확장," 경영정보학연구, 14(3), 2004, pp93-120. 

    원문보기 상세보기

13. 전수연, "해외 모바일 콘텐츠 시장 현황 및 전망" 정보통선정책, 21(5), 2009, 64-73. 

14. (주)하쿠오토 인터렉티브 컴퍼니. 이혁제, 손형수, 김영한 옮김. 모바일 마케팅, 굿모닝 미디어, 서울, 2001. 

15. Brackett, L. K., & B. N. Carr, "Cyberspace advertising vs. other media: Consumer vs. mature student attitudes," Journal of Advertising Research, 41(5), 2001, pp23-32. 

16. Bruner II, G., & A. Kumar, "Web Commercials and Advertising Hierarchy-of-Effects," Journal of Advertising Research, 7, 2000, pp35-42. 

17. Chen, Q., S. J. Clifford, & W. D. Wells, "Attitude toward the site II: New Information," Journal of Advertising Research, 18, 2002, pp33-45. 

18. Chen, Q., & Wells, W. D. "Attitude toward the site," Journal of Advertising Research, 5, 1999, pp27-37. 

19. Csikszentmihalyi, M., Beyond Boredom and Anxiety, Second printing. Jossey-Bass. San Francisco, CA., 1977. 

20. Davis, F. D., R. P. Bagozzi, & P. R. Warshaw, "User acceptance of computer technology: A comparison of two theoretical models," Management Science, 35(8), 1989, pp982-1003. 

    상세보기

21. Ducoffe, R. H., "Advertising value and advertising on the Web," Journal of Advertising Research, 36(5), 1996, pp21-35. 

22. Eighmey, J., "Profilling User Responses to Commercial Web Sites," Journal of Advertising Research, May-June, 1997, pp59-66. 

23. Eighmey, J., & L. McCord, "Adding Value in the Information Age: Uses and Gratifications of Sites on then World Wide Web," Journal of Business Research, 41, 1998, pp187-194. 

    상세보기

24. Gefen, D., "Ercornmerce: the Role of Familiarity and Trust," Omega, 28, 2000, pp725-737. 

    상세보기

25. Gefen, D., E. Karahanna, & D. W. Straub, "Trust and TAM in Online Shopping: An Integrated Model," MIS Quarterly, 27(1), 2003, pp51-90. 

    상세보기

26. Gefen, D. and D. Straub, "A Practical Guide to Factorial Validity Using PLS-Graph: Tutorial and Annotated Example," Communication of the Association for Information Systems, 16, 2005, pp91-109. 

27. Ghani, J. A., R. Supnick, & P. Rooney, "The Experience of Flow in computermediated and in Face-to-Face Groups," Proceedings of the Twelfth International Conference on Information Systems, DeGross, J. I, I. Benbasat, G. DeSanctis, & C. M. Beath, Eds, New York, December, 1991, pp16-18. 

28. Hair, J. A., R. E. Anderson, R. L. Tatham, & W. C. Black, Multivariate Data Analysis(5th edition), New Jersey, Upper Saddle River: Prentice Hall, 1998. 

29. Hoffman. D., & T. P. Novak, "Marketing in hyper media computer-mediated environments: Conceptual foundations," Journal of Marketing, 60(July), 1996, pp50-68. 

    상세보기

30. Jarvenpaa, S. L., & N. Tractinsky. "Consumer Trust in an Internet Srore : A Cross-Cultural Validation," Journal of Computer Mediated Communication, 5(2), 1999, pp1-35. 

31. Kalakota, R. & M. Robinson, M-Businness: The Race to Mobility, McGraw-Hill, NY. 2001. 

32. Kenny D. & J. F. Marshall. Contextual Marketing: The Real Business of the internet. Harvard Business Review, 2000. 

33. Kim M. J. & S. J. Lennon. "Television Shopping for Apparel in the United States: Effects of Perceived Amount of Information on Perceived Risks and Purchase Intention," Family and Consumer Sciences Research Journal, 28(3), 2000, pp301-330. 

    상세보기

34. Leung, L. & R. Wei, "More than Just Talk on the Move: Uses and Gratifications of the Cellular Phone," Journalism and Mass Communication Quarterly, 77(2), 2000, pp308-320. 

    상세보기

35. MacKenzie, B. S., R. J. Lutz, & G. E. Belch, "The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A test of Competing Explanation," Journal of Marketing Research, 23, 1986, pp130-143. 

    상세보기

36. MacKenzie, B. S., & R. J. Lutz, "An empirical examination of the structural antecedent of attitude toward the ad in an advertising pretesting context," Journal of Marketing, 53(April), 1989, pp48-65. 

    상세보기

37. Malone, T. W., "Toward a Theory of Intrinsically Motivating Instruction," Cognitive Sciences, 4, 1981, pp333-369. 

38. Melody M. T., S. C. Ho., & T. P. Liang. "Consumer Attitude Toward Mobile Advertising: An Empirical Study," International Journal of Electronic Commerce, 8(3), 2004, pp65-78. 

    상세보기

39. Moon, J. C., & Y. G. Kim, "Extending the TAM for a World-Wide-Web context," Information and Management, 38, 2001, pp217-230. 

    상세보기

40. Nei, D., R. V. Niekerk, J. P. Berthan, & T. Davies, "Going with the flow: web sites and customer involvement," Internet Research Electronic Networking Applications and Policy, 9(2), 1999, pp110-111. 

41. Novak, T. P., D. L. Hoffman, & Y. F. Yung, "Measuring the customer experience in online environments: A structural modeling approach," Marketing Science, Winter, 19(1), 2000, pp22-44. 

    상세보기

42. Nunnally, J. C., Psychometric theory 2nd ed. McGraw Hill, New York. 1975. 

43. Ovum. Wireless content forecasts and methodology, 2008. 

44. Pavlou, P. A., Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model. International Journal of Electronic Commerce. 7(3), 2003, pp101-134. 

    상세보기

45. Pura, M., Linking Perceived Value and Loyalty in Location-based Mobile Service, Managing Service Quality, 15(6), 2005, pp509-538. 

    상세보기

46. Schlosser, A. E., S. Shavitt, & A. Kanfer, "Survey of Internet users' attitudes toward Internet advertising," Journal of Interactive Marketing, 13(3), 1999, pp34-54. 

    상세보기

47. Suh, B., & I. Han, "Effect of Trust on Customer Acceptance of Internet Banking," Electronic Commerce Research and Applications, 1, 2002, pp247-263. 

    상세보기

48. Tarasewich, P. & M. Warkentin, "Issues in Wireless E-Commerce," ACM SIGecom Exchange, 1(1), 2000, pp19-23. 

49. Trevino, L. K., & J. Webster, "Flow in computer-mediated communication," Communication Research, 19(5), 1992, pp539-573. 

    상세보기

50. Venkatesh V., & F. D. Davis, "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies," Management Science, 46(2), 2000, pp186-204. 

    상세보기

51. Zinkhan, G. M., "Trends in Advertising and Advertising Research," 광고학연구, 9(3), 1998, pp141-159. 

저자의 다른 논문 :

김효정 (5) 유상진 (49)