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NTIS 바로가기한국콘텐츠학회논문지 = The Journal of the Korea Contents Association, v.9 no.5, 2009년, pp.230 - 240
민병권 (대전테크노파크 전략산업기획단) , 정용길 (충남대학교 경영학과)
This study proposes a theory of consumer experiences based on a cognitive science framework that serves as an alternative to the mainstream marketing paradigm of information processing and choice. The theory consists of three key theoretical constructs: experiential modules, primary vs. secondary ex...
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