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프랜차이즈시스템에서 직영점대 가맹점 비율의 결정요인에 관한 연구
An Empirical Study on the Determinants of the Proportion of Franchised Outlet in Franchise Systems 원문보기

한국IT서비스학회지 = Journal of Information Technology Services, v.9 no.4, 2010년, pp.1 - 18  

김현순 (숭실대학교 대학원 벤처중소기업학과) ,  박주영 (숭실대학교 벤처중소기업학과) ,  임영균 (광운대학교 경영학과)

Abstract AI-Helper 아이콘AI-Helper

Plural governance system in which firms use vertical integration and market governance simultaneously are widely used across various marketing context. Typical examples of plural governance include franchise systems, in which firms own and operate some unit themselves while licensing the operation o...

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참고문헌 (83)

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