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NTIS 바로가기한국콘텐츠학회논문지 = The Journal of the Korea Contents Association, v.10 no.1, 2010년, pp.122 - 137
홍석인 (연세대학교 정보대학원) , 최희재 (한국서비스혁신연구소) , 이준기 (연세대학교 정보대학원)
Blogs are a new type of media that have recently become popular on the World Wide Web and have influence throughout society. The purpose of this study is to examine social motivations influencing intention of blog usage. Based on Technology Acceptance Model and Motivation Theory, this study consider...
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