[논문]창의성요소와 감성디자인의 평가방법 관계에 대한 연구

이성필; 홍정표

초록
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현대사회를 감성사회라고 말한다. 감성사회에서 감성(感性)디자인은 상품의 가치를 높여 부가가치를 높여준다. 많은 연구자들이 감성디자인에 대하여 주장을 하고 있지만 감성제품과 일반 제품의 관계에 대해서는 아직까지 판단기준이 무엇인지 명확하게 밝히거나 무엇이 감성제품인지에 대하여 구체적으로 연구된 사례가 많지 않다. 따라서 감성디자인에서, 사용자에게 중요하게 다루어지는 디자인요소가 무엇이며, 감성디자인의 분류와 판단 기준을 제시할 필요가 있다. 이를 위하여 첫 번째로 선행 연구된 디자인 창의성 평가 요소와 감성디자인의 관계, 소비자에게 선호되는 감성디자인은 어떤 창의성평가요소와의 디자인요소가 중요하게 다루어져야 하는지를 제안하고, 두 번째로, 감성디자인유형별로 중요하게 표현되는 이미지와 창의성평가요소와의 관계는 무엇인지를 알아보았다. 이를 위하여 사용자들에게 제품을 보여주고 감성디자인이라고 생각하는 제품을 선정하게하고, 선정된 제품을 디자인유형별로 나누어 창의성평가요소와의 관계를 알아보았다. 또한 선정된 제품에서 느끼고 있는 디자인이미지를 알아보고 이미지와 창의성평가요소와의 관계도 알아보았다. 본 연구를 통하여, 감성디자인은 시대의 변화, 환경, 사용자에 따라 중요한 창의성평가요소가 다르게 나타날 수 있으며, 사용자가 선호하는 디자인은 어떤 이미지를 갖는 디자인이어야 한다는 것을 알 수 있을 것이다.

Abstract ▼ AI-Helper

This modern society is said to be more typical of an emotional society. In such a society, emotional design adds value to products, hence bringing about value-enhanced products. Despite many claims of little substance about emotional design, there have been only a few researches that have identified...

This modern society is said to be more typical of an emotional society. In such a society, emotional design adds value to products, hence bringing about value-enhanced products. Despite many claims of little substance about emotional design, there have been only a few researches that have identified what criteria to be applied to distinguish between emotional products and generic products or even have clearly defined what emotional products are. This leads to a clear need for providing more definite criteria for defining and classifying design elements useful and available for users. To fill the gap, the purpose of this study is, first, to explore the relationship between evaluation elements for creative design and emotional design, and, based on that, identify some of the most importantly valued elements, and secondly, to examine how the images importantly used for expression relate to creativity evaluation elements according to classified types of design. In this study, chosen products were presented to selected users so that they can choose what they think possesses emotional design elements. Then the products so chosen were classified according to design type for examination of their respective relationship with creativity evaluation elements. In addition, the identification was performed of perceived design images about the selected products and the relationship between those images and creativity evaluation elements. This study is expected to provide a chance to be aware of the fact that essential creativity evaluation elements can vary depending on changing times, environments, and users, and as well, to offer an insight into what images design should be possessive of for it to be preferred by consumers.

Keyword

AI 본문요약
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가설 설정

Third, Emotional and Cultural factor provide to fun. According to Hartmut Esslinger’s explanation of emotional design, “Form follows emotion” and “form is made by fun, fantasy and sense”[Figure 5, 6, 7]
1. Emotional design should be easy, accessible, creative and practical design. For this, products should be designed so that users can feel the experience of use.

제안 방법

Then, it would be interesting to examine the relationship between emotional design and creativity. In order to do this, it is necessary to grasp the relationship between Elements for Creativity Evaluation and emotional design in previous studies, what Elements for Creativity Evaluation is of importance in emotional design preferred by consumers and how to use it in design.
Research subject was broadly divided into two: first, the importance of emotional design according to the general change of environment and researchers’ argument about general emotional design to help understand it and theoretical inquiry on Elements for Creativity Evaluation for case study; second, an examination of the relationship between creative evaluation element and emotional design through case study.

대상 데이터

This case study, we selected 43 out of 12 MP3 products which we considered mostly emotional design. Finally, we selected 4 products and creativity evaluation test.
Finally, we selected 4 products and creativity evaluation test. For this evaluation test, we interviewed with 40 design master of design students with one to one method. Open design, humorous design, convenient design were selected with mostly related to emotional design based on creativity design evaluation.

성능/효과

For this, products should be designed so that users can feel the experience of use. 2. In particular, colors should be clean and smooth, shape should be simple and interesting, having a story that gives a new image, and material and surface treatment should maintain cleanness having right function. As limitations in this study or suggestions for future study, the target of this study was limited to a certain area and students, so experiments for various consumers are necessary and study on what the concrete design elements and characteristics that can express likable, friendly and familiar images suggested in the conclusion are and they should be used in actual design fields.

후속연구

Therefore, we hope this study to be a basic data for the understanding of emotional design and use of emotional design in the field. Many researchers insist on emotional design however there has not been any clear standard-set to the relationship between emotional products and normal ones and there have hardly been concrete researches on what is emotional product among those we use commonly.
In particular, colors should be clean and smooth, shape should be simple and interesting, having a story that gives a new image, and material and surface treatment should maintain cleanness having right function. As limitations in this study or suggestions for future study, the target of this study was limited to a certain area and students, so experiments for various consumers are necessary and study on what the concrete design elements and characteristics that can express likable, friendly and familiar images suggested in the conclusion are and they should be used in actual design fields.

참고문헌 (15)

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Stefan, T. (2003). R&D Comes to Service: Bank of America's Pathbreaking Experiments. Boston: Harvard Business Review.
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[국내논문] 창의성요소와 감성디자인의 평가방법 관계에 대한 연구
Evaluation Method for the Creativity Elements and Emotional design 원문보기

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[국내논문] 창의성요소와 감성디자인의 평가방법 관계에 대한 연구 Evaluation Method for the Creativity Elements and Emotional design 원문보기

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[국내논문] 창의성요소와 감성디자인의 평가방법 관계에 대한 연구
Evaluation Method for the Creativity Elements and Emotional design 원문보기

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