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NTIS 바로가기패션비즈니스 = Fashion business, v.15 no.3, 2011년, pp.156 - 165
Lee, Seung-Hee (Dept. of Clothing & Textiles, Ewha Womans University) , Poraksa, Sirin (Dept. of Consumer Studies, Ewha Womans University) , Xie, Yang (Dept. of Mass Communication, Ewha Womans University)
The purpose of this study was to examine the influence of major variables and their relationship with the males' appearance consciousness that affect the men's cosmetic consumption. Also, the study also intended to verify the differences of men's cosmetic consumption between Chinese and Thai males. ...
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