[논문]우리나라 대형항공사와 저가항공사의 지각위험에 대한 비교분석

최휴종

doi:10.12985/ksaa.2011.19.1.049

우리나라 대형항공사와 저가항공사의 지각위험에 대한 비교분석
The Comparative Analysis of Perceived Risks in South Korean Low Cost Carriers and Full Service Carriers 원문보기

한국항공운항학회지 = Journal of the Korean Society for Aviation and Aeronautics, v.19 no.1, 2011년, pp.49 - 57

최휴종 (경인여자대학 항공관광과)

초록
AI-Helper

본 연구는 한국항공시장의 지각위험에 대한 실증적 연구이다. 김포국제공항 및 인천국제공항에서 수집한 316부의 설문지를 다중회귀분석, 분산분석, 상관분석, 및 T-test 기법을 동원하여 분석하였다. 연구결과, 대형항공사와 저비용항공사 승객간의 지각위험에는 차이가 있었으며 대형항공사 승객은 재무적 위험에 민감한 반면, 저비용항공사의 승객은 기종 및 물리적 위험에 민감하였다. 따라서 대형항공사에서는 섬세한 서비스 제공이 더욱 요구되며, 저비용항공사가 신항공기를 사용하는 것이 저비용항공사의 안전성 인식 제고에 효과적이라 사료된다.

Abstract ▼ AI-Helper

This paper concentrate on the passengers' perception of risks by analyzing data gathered through a field survey in the South Korean air market. Twenty two Koreans were killed in the accident of PMT Air in the Kingdom of Cambodia on June 25th 2007 and This has caused customers to be more concerned about the safety of airline. Three hundred forty-two samples were collected from field survey at Kimpo International Airport in Seoul and Jeju International Airport on Jeju island and the findings are based on 316 questionnaires. The multiple regression analysis, Analysis of variance (ANOVA), Correlation analysis, T-test were carried out to examine the effect, relationship and difference of data set. The results show that there are differences between passengers' perceived risks in LCC's and those in FSC's. Passengers of LCC's took serious consideration of the type of fleet and feeling physical risk, whereas those of FSC's only took consideration of financial risk.

주제어

AI 본문요약
AI-Helper

* AI 자동 식별 결과로 적합하지 않은 문장이 있을 수 있으니, 이용에 유의하시기 바랍니다.

문제 정의

This survey was organized as a structured, self-administered questionnaire to elicit responses from travelers. A Judgment Sampling Technique was employed by small teams of trained personnel to maintain half and half balance between participants who experienced flying with LCC's and those who did with FSC's.

가설 설정

As shown in Table. 4, all correlation coefficient values are significant at the 5% Level. Therefore, significantly positive interrelationships between passengers' perceived risks and LCC'S's attributes are to be expected.
H.3: Passengers' choices of Full Service Carriers are influenced by their perceived risks.
H2: Passengers' choices of Low Cost Carriers are influenced by their perceived risks.

제안 방법

The full survey questionnaire included 69 items, which were divided into three sets: Passengers' perceived risks (25items), passengers' airline choice factors (31items) and passengers' general behavior (13items).
The items are aggregated for analysis and five factors were extracted by factor analysis from the variable: Tangibles, In-flight service, Ground service, Schedule service, and Ancillary service.

대상 데이터

A field survey was carried out between Aug. 3rd and Aug. 13th 2009 at Kimpo International Airport in Seoul and Jeju International Airport on Jeju island.
5%. The findings are based on 316 questionnaires which were considered valid because they had a 100% question completion rate, representing 79% of total surveyed passengers during the period.
To improve the internal reliability of the items of the questionnaire a team of post-graduate students was used. A panel of colleagues conducted a general re-examination of the wording and a re-organization of the questionnaires.

데이터처리

A factor analysis with varimax rotation was used in order to clarify the underlying structure of the data. The multiple regression analysis, Analysis of variance (ANOVA), Correlation analysis, T-test were carried out to examine the effect, relationship and difference of data set. All statistical analyses were performed using the SPSS12.

성능/효과

Second, respondents with experience flying on L CC'S's scored higher values for physical risk and functional risk whereas those on FSC's scored higher values for functional risk and temporal risk.
This indicated that safety was important concerns for LCC'S passengers while all passengers on both LCC's and FSC's were keeping their eyes on airline service quality.
Three hundred forty-twosamples were success fully collected from 400 distributed questionnaires, which showed a collection rate of 85.5%. The findings are based on 316 questionnaires which were considered valid because they had a 100% question completion rate, representing 79% of total surveyed passengers during the period.

참고문헌 (21)

Bahr, N., System Safety Engineering and Risk Assessment: A Practical Approach. Taylor and Francis, London, 1997.
Bauer, R.A consumer behavior as risk taking, In Robert S. Handok, Dynamic marketing for a changing world, Chicago: American Marketing Association, 1960.
Cronbach, J. L., Coefficient alpha and the internal structure of the tests. Psychometrika 16, 1951, pp. 297-334.

상세보기
Evangelho, F., Huse, C., Linfares, A., Market entry of a low cost airline and impacts on the Brazilian business travelers. Journal of Air Transport Management 11, 2005, pp.99-105.

상세보기
Fourie, C., Lubbe, B., Determinants of selection of full-service airlines and low-cost carriers-A note on business travelers in South Africa, Journal of Air Transport Management 12, 2006, pp.98-102.

상세보기
Lee,D., Kim., Comparative Analysis of Image of International Carriers flying to Korea, Journal of Tourism Sciences of Korea 25-4, 2002, pp.227-251.
Jacoby, J., Kaplan, L., The components of perceived risk. In: Third AnnualConference of the Association for Consumer Reasearch, Association for Consumer Research, Chicago, 1972, pp. 382-393.
Janic, M., An assessment of risk and safety in civil aviation. Journal of Air Transport Management 6, 2000, pp.43-50.

상세보기
Kaplan, L.B., Szybillo, G.J., Jacoby, J., Components of perceieved risk in product purchase: a cross-validation. Journal of Applied Psychology 59, 1974, pp.287-291.

상세보기
Mitchell, V. W., Defining and Measuring Perceived Risk. Academy of Marketing Conference, Academy of Marketing Association, Sheffield, 1998.
Mason, K. J., Marketing low-cost airline service to business travellers, Journal of Air Transport Management 7, 2001, pp.103-109.

상세보기
O'Connell, J.F., Williams, G., Passengers' perceptions of low cost airlines and full service carriers: A case study involving Ryanair, Aer Lingus, Air Asia and Malaysia Airlines, Journal of Air Transport Management 11, 2005, pp.259-272.

상세보기
Park, J., Robertson, R., Wu, C., The effect of airline service quality on passengers' behavioural intentions: a Korean case study. Journal of Air Transport Management 10, 2004, pp. 435-439.

상세보기
Park, J., Shin, D., A study On Influence Upon Customer Satisfaction and Customer Loyalty of Perception of Attribute in the Airlines, Journal of Tourism Sciences of korea 14, 1999, pp. 287-306.
Peter, J. P., Ryan, M., An investigation of perceived risk at the brand level. Journal of marketing Research 13, 1976, pp.184-188.

상세보기
Philipp E. Boksberger, Thomas Bieger, Christian Laesser, Multidimensional analysisof perceived risk in commercial air travel. Journal of Air Transport Management 13, 2007, pp.90-96.

상세보기
Proussaloglou, K., Koppleman, F., Air carrier demand: analysis of market share determinants. Transportation 22, 1995, pp. 371-388.

상세보기
Reisinger, Y., Mavondo, F., Travel anxiety and intentions to ravel I nternationally: implications of travel risk perception. Journal of Travel Research 43, 2005, pp.212-225.

상세보기
Sage, A.P., White, E.B., Methodologies for risk and hazard assessment: a survey and status report. IEEE Transaction on System, Man, and Cyvernetics SMC-10, 1980, pp.425-441.
Slovic, P., The Perception of Risk. Earthscan, London. 2000.
Stone, R.N., Gronhaug, K., Perceived risk: further considerations for the marketing discipline. European Journal of Marketing 27, 1993, pp.39-50.

내보내기 구분	파일저장 인쇄 메일전송
구성항목	기본정보 상세정보 관리번호, 논문명, 저널/프로시딩명, 저자 , 발행년, 권, 호, 시작페이지, 끝페이지, 발행기관 관리번호, 논문명, 대등논문명, 저자 , 저널/프로시딩명, 발행기관, 발행년, 발행언어, 권, 호, 시작페이지, 끝페이지, ISBN, ISSN, 주제분야, 키워드, 초록(한글), 초록(영문), 저자(소속기관)
저장형식	Text(ASCII format) Excel format RefWorks Direct Export RIS format (for Reference Manager, ProCite, EndNote), Scholar's Aids, Mendeley
메일정보	받는사람 (필수) @ 보내는사람 (선택) @ 제목 내용 KISTI 검색결과 이메일 서비스
안내	총 건의 자료가 검색되었습니다. 다운받으실 자료의 인덱스를 입력하세요. (1-10,000) 검색결과의 순서대로 최대 10,000건 까지 다운로드가 가능합니다. 데이타가 많을 경우 속도가 느려질 수 있습니다.(최대 2~3분 소요) 다운로드 파일은 UTF-8 형태로 저장됩니다. 파일의 내용이 제대로 보이지 않을실 때는 웹브라우저 상단의 보기 -> 인코딩 -> 자동선택 여부를 확인하십시오. ~ Text(ASCII format) Excel format

연합인증

우리나라 대형항공사와 저가항공사의 지각위험에 대한 비교분석
The Comparative Analysis of Perceived Risks in South Korean Low Cost Carriers and Full Service Carriers 원문보기

초록
AI-Helper

Abstract ▼ AI-Helper

주제어

AI 본문요약
AI-Helper

문제 정의

가설 설정

제안 방법

대상 데이터

데이터처리

성능/효과

참고문헌 (21)

이 논문을 인용한 문헌

관련 콘텐츠

원문 보기

원문 URL 링크

오픈액세스(OA) 유형

이 논문과 함께 이용한 콘텐츠

AI-Helper ※ AI-Helper는 오픈소스 모델을 사용합니다.

선택된 텍스트

연합인증

우리나라 대형항공사와 저가항공사의 지각위험에 대한 비교분석 The Comparative Analysis of Perceived Risks in South Korean Low Cost Carriers and Full Service Carriers 원문보기

초록 용어보기논문에서 용어와 풀이말을 자동 추출한 결과로, 시범 서비스 중입니다. AI-Helper

Abstract ▼ AI-Helper

주제어

AI 본문요약 엑셀 다운로드 AI-Helper

문제 정의

가설 설정

제안 방법

대상 데이터

데이터처리

성능/효과

참고문헌 (21)

이 논문을 인용한 문헌

관련 콘텐츠

원문 보기

원문 URL 링크

오픈액세스(OA) 유형

이 논문과 함께 이용한 콘텐츠

AI-Helper ※ AI-Helper는 오픈소스 모델을 사용합니다.

선택된 텍스트

우리나라 대형항공사와 저가항공사의 지각위험에 대한 비교분석
The Comparative Analysis of Perceived Risks in South Korean Low Cost Carriers and Full Service Carriers 원문보기

초록
AI-Helper

AI 본문요약
AI-Helper