$\require{mediawiki-texvc}$

연합인증

연합인증 가입 기관의 연구자들은 소속기관의 인증정보(ID와 암호)를 이용해 다른 대학, 연구기관, 서비스 공급자의 다양한 온라인 자원과 연구 데이터를 이용할 수 있습니다.

이는 여행자가 자국에서 발행 받은 여권으로 세계 각국을 자유롭게 여행할 수 있는 것과 같습니다.

연합인증으로 이용이 가능한 서비스는 NTIS, DataON, Edison, Kafe, Webinar 등이 있습니다.

한번의 인증절차만으로 연합인증 가입 서비스에 추가 로그인 없이 이용이 가능합니다.

다만, 연합인증을 위해서는 최초 1회만 인증 절차가 필요합니다. (회원이 아닐 경우 회원 가입이 필요합니다.)

연합인증 절차는 다음과 같습니다.

최초이용시에는
ScienceON에 로그인 → 연합인증 서비스 접속 → 로그인 (본인 확인 또는 회원가입) → 서비스 이용

그 이후에는
ScienceON 로그인 → 연합인증 서비스 접속 → 서비스 이용

연합인증을 활용하시면 KISTI가 제공하는 다양한 서비스를 편리하게 이용하실 수 있습니다.

[국내논문] Psychological Benefits of One-to-one Marketing in Apparel E-commerce: An Approach with Perceived Usefulness, Pleasure, Arousal, and Attitude toward the E-store 원문보기

한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.35 no.6, 2011년, pp.646 - 658  

Lee, Eun-Jung (The Fashion School, Kent State University) ,  Kim, Han-Na (Dept. of Clothing & Textiles, Chungnam National University) ,  Noh, Mi-Jeong (Dept. of Dietetics, Fashion Merchandising & Hospitality, Western Illinois University)

Abstract AI-Helper 아이콘AI-Helper

Wide-spread practitioner literature exists for the one-to-one marketing effect from a firm's perspective; however, limited research discusses the psychological effect of one-to-one marketing from a consumer's perspective. The authors test a model that integrates the level of consumer-perceived one-t...

주제어

참고문헌 (82)

  1. Alba, J. W., Lynch, J., Weitz, B., Janiszewski, C., Lutz, R., & Sawyer, A.(1997). Interactive home shopping: Consumer, retailer, and manufacturer incentive to participate in electronic marketplaces. Journal of Marketing, 61, 38-53. 

  2. Ansari, A., Essegaier, S., & Kohli, R. (2000). Internet recommendation systems. Journal of Marketing Research, 37(3), 363-375. 

  3. Ansari, A., & Mela, C. F. (2003). E-customization. Journal of Marketing Research, 40(2), 131-145. 

  4. Arnold, M. J., & Reynolds, K. E. (2009). Affect and retail shopping behavior: Understanding the role of mood regulation and regulatory focus. Journal of Retailing, 85(3), 304-320. 

  5. Arora, N., Dreze, X., Ghose, A., Hess, J. D., Iyengar, R., Jing, B., & Joshi, Y.(2008). Putting one-to-one marketing to work: Personalization, customization, and choice. Marketing Letters, 19(3/4), 305-321. 

  6. Babin, B. J., & Attaway, J. S. (2000). Atmospheric affect as a tool for creating value and gaining share of customer. Journal of Business Research, 49(2), 91-99. 

  7. Babin, B. J., & Darden, W. R. (1996). Good and bad shopping vibes: Spending and patronage satisfaction. Journal of Business Research, 35(3), 201-206. 

  8. Babin, B. J., Darden, W. R., & Griffen, M. (1994). Work and/or fun: Measuring hedonic and instrumental benefit. Journal of Consumer Research, 20(4), 644-656. 

  9. Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation Models. Journal of the Academy of Marketing Science, 16(Spring), 74-94. 

  10. Bagozzi, R. P., & Heatherton, T. F. (1994). A general approach to representing multifaceted personality constructs: Application to state self-esteem. Structural Equation Modeling, 1(1), 35-67. 

  11. Baker, J., Grewal, D., & Levy, M. (1992). An experimental approach to making retail store environmental decisions. Journal of Retailing, 68(Winter), 445-460. 

  12. Ball, D., Coelho, P. S., & Vilares, M. I. F. (2006). Service personalization and loyalty. Journal of Services Marketing, 20(6), 391-403. 

  13. Baumgartner, H., & Homburg, C. (1996). Applications of structural equation modeling in marketing and consumer research: a review. International Journal of Research in Marketing, 13(2), 139-161. 

  14. Berlyne, D. E. (1960). Conflict, arousal and curiosity. New York: McGraw-Hill. 

  15. Bloch, P. H., & Bruce, G. D. (1984). Product involvement as leisure behavior. In T. C. Kinnear (Ed.), Advances in Consumer Research, Vol. 11 (pp.197-202). Ann Arbor, MI: Association for Consumer Research. 

  16. Bridges, E., & Florsheim, R. (2008). Hedonic and instrumental shopping goals: The online experience. Journal of Business Research, 61(4), 309-314. 

  17. Browne, M. W., & Cudeck, R. (1993). Alternative ways of assessing model fit. In K. Bollen & J. Long (Eds.), Testing structural equation models (pp.136-162). Newbury Park, CA: Sage. 

  18. Byrne, B. M. (1998). Structural equation modeling with LISREL, PRELIS, and SIMPLIS. Basic concepts, applications, and programming. New Jersey: Lawrence ErlbaumAssociates, Inc. 

  19. Chakraborty, G., Lala, V., & Warren, D. (2002). An empirical investigation of antecedents of B2B websites' effectiveness. Journal of Interactive Marketing, 16(4), 51-72. 

  20. Childers, C. L., Carr, J. P., & Carson, S. (2001). Hedonic and instrumental motivations for online retail shopping behavior. Journal of Retailing, 77(4), 511-535. 

  21. Churchill, G. A. Jr. (1979). A paradigm for developing better measures of marketing constructs. Journal of Marketing Research, 16(February), 64-73. 

  22. Coyle, J. R., & Thorson, E. (2001). The effects of progressive levels of interactivity and vividness in web marketing sites. Journal of Advertising, 30(3), 65-77. 

  23. Davis, F. D. (1989). Usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319-340. 

  24. Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1989). User acceptance of computer technology: A comparison of two theoretical models. Management Science, 5(8), 982-1003. 

  25. Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1992). Extrinsicand intrinsic motivation to use computers in the workplace. Journal of Applied Social Psychology, 22(14), 1111-1132. 

  26. Day, G. S., & Montgomery, D. B. (1999). Charting new directions for marketing. Journal of Marketing, 63, 3-13. 

  27. Deci, E. L., & Ryan, R. M. (1985). Intrinsic motivation and self-determination in human behavior. New York, NY: Plenum. 

  28. Dellaert, B. G., & Stremersch, S. (2005). Marketing mass-customized products: Striking a balance between utility and complexity. Journal of Marketing Research, 42(2), 219-227. 

  29. Donovan, R. J., & Rossiter, J. R. (1982). Store atmosphere: An environmental psychology approach. Journal of Retailing, 58(1), 34-57. 

  30. Du Wulf, K., Odekerken-Schorder, G., & Iacobucci, D. (2001).Investment in consumer relationships: A cross-country and cross-industry exploration. Journal of Marketing, 65, 33-50. 

  31. Eroglu, S. A., Machleit, K. A., & Davis, L. M. (2003). Empirical testing of a model of online store atmospherics and shopper responses. Psychology & Marketing,20(2), 139-150. 

  32. Fiore, A. M., Kim, J., & Lee, H. (2005). Effect of image interactivity technology on consumer responses toward the online retailer. Journal of Interactive Marketing, 19(3),38-53. 

  33. Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(February), 39-50. 

  34. Franke, N., Keinz, P., & Steger, C. J. (2009). Testing the value of customization: When do customers really prefer products tailored to their preferences? Journal of Marketing, 73(5), 103-121. 

  35. Franke, N., Schreier, M., & Kaiser, U. (2010). The "I designed it myself" effect in mass experiential e-creation service. Management Science, 56(1), 125-140. 

  36. Fuchs, C. (2010). The psychological effects of empowerment strategies on consumers' product demand. Journal of Marketing, 74(1), 65-79. 

  37. Gerbing, D. W., & Anderson, J. C. (1988). An updated paradigm for scale development incorporating unidimensionality and its assessment. Journal of Marketing Research,25(May), 186-192. 

  38. Hair, J. F., Anderson, R. E., Tatham, R. L., & Black, W. C. (1998). Multivariate data analysis. Upper Saddle River, NJ: Prentice-Hall. 

  39. Harris, L. C., & Goode, M. H. (2010). Online servicescapes, trust, and purchase intentions. Journal of Services Marketing, 24(3), 230-243. 

  40. Haubl, G., & Trifts, V. (2000). Consumer decision making in e-shopping environments: the effects of interactive decision aids. Marketing Science, 19(1), 4-21. 

  41. Heitmann, M., Lehmann, D. R., & Herrmann, A. (2007). Choice goal attainment and decision and consumption satisfaction. Journal of Marketing Research, 44(2), 234-250. 

  42. Hirschman, E. C., & Holbrook, M. B. (1982). Hedonic consumption: Emerging concepts, methods and propositions. Journal of Marketing, 46(3), 92-101. 

  43. Holbrook, M. B. (1986). Emotions in the consumption experience: Toward a new model of consumer behavior. In R. A.Peterson, W. D. Hoyer, & W. R. Wilson (Eds.), The roleof affect in consumer behavior: Emerging theories and applications (pp. 17-52). Lexington: Heath. 

  44. Huffman, C., & Houston, M. J. (1993). Goal-oriented experiences and the development of knowledge. Journal of Consumer Research, 20(2), 190-207. 

  45. Isen, A., Shalker, T. E., Clark, M., & Karp, L. (1978). Affect,accessibility of material memory, and behavior: A cognitive loop? Journal of Personality and Social Psychology, 36(January), 1-12. 

  46. Joreskog, K. G., & Sorbom, D. (1993). LISREL 8: Structural equations modeling with the SIMPLIS command language. Chicago, IL: Scientific Software International. 

  47. Kaiser, S. B. (1983). Toward a contextual social psychology of clothing: A synthesis of symbolic interactionist and cognitive theoretical perspectives. Clothing and TextilesResearch Journal, 2(1), 1-9. 

  48. Kohler, T., Fueller, J., Stieger, D., & Matzler, K. (2011). Avatar-based innovation: Consequences of the virtual co-creation experience. Computers in Human Behavior, 27(1), 160-168. 

  49. Kotler, P., & Keller, K. (2008), Marketing management(13th ed.). Upper Saddle River, NJ: Prentice Hall. 

  50. Lazarus, R. S. (1991). Emotion and adaptation. London: Oxford University Press. 

  51. Lee, E.-J., & Park, J. (2009). Online service personalization for apparel shopping. Journal of Retailing and Consumer Services, 16, 83-91. 

  52. Luce, M. F., Bettman, J. R., & Payne, J. W. (2001). Emotional decisions: Tradeoff difficulty and coping in consumer choice. Chicago, IL: University of Chicago Press Journals. 

  53. Marsh, H. W., Balla, J. W., & Hau, K.-T. (1996). An evaluation of incremental fit indices: A clarification of mathematical and empirical properties. In G. A. Marcoulides &R. E. Schumacker (Eds.), Advanced structural equation modeling issues and techniques (pp. 315-354). Mohwah:Lawrence Erlbaum Associates, Inc. 

  54. Mathwick, C., & Rigdon, E. (2004). Play, flow, and the online search experience. Journal of Consumer Research,31(September), 324-332. 

  55. Mathwick, C., Wagner, J., & Unni, R. (2010). Computer-mediated customization tendency and the adaptive e-service experience. Journal of Retailing, 86(1), 11-21. 

  56. Mehrabian, A., & Russell, J. A. (1974). An approach to environmental psychology. Cambridge, MA: MIT Press. 

  57. Miller-spillman, K. A., Damhorst, M. L., & Michelman, S. O. (2005). The meanings of dress (2nd ed.). New York, NY: Fairchild. 

  58. Mittal, B., & Lassar, W. M. (1996). The role of personalization in service encounters. Journal of Retailing, 72(1), 95-109. 

  59. Mollen, A., & Wilson, H. (2010). Engagement, telepresence, and interactivity in online consumer experience. Journal of Business Research, 63(9?10), 919-925. 

  60. Mummalaneni, V. (2005). An empirical investigation of web site characteristics, consumer emotional states and on-line shopping behaviors. Journal of Business Research,58, 526-532. 

  61. Nasr Bechwati, N., & Xia, L. (2003). Do computers sweat? The impact of perceived effort of online decision aids on consumers satisfaction with the decision process. Journal of Consumer Psychology, 13(1), 139-148. 

  62. Nelson, P. (1970). Information and consumer behavior. Journal of Political Economy, 78(2), 311-329. 

  63. Nunnally, J. C. (1978). Psychometric theory. New York: McGraw-Hill. 

  64. Peppers, D., & Rogers, M. (1993). The one to one future. New York, NY: Currency Doubleday. 

  65. Pine, J., & Gilmore, J. (1999). The experience economy. Boston, MA: Harvard Business School Press. 

  66. Ridgway, N. M., Bloch, P. H., & Nelson, J. E. (1994). A neglected P: The importance of place in consumer response. Boulder, CO: University of Colorado. 

  67. Schwarz, N., & Clore, G. L. (1983). Mood, misattribution, and judgment of well-being: Informative and directive functions of affective states. Journal of Personality and Social Psychology, 45(September), 513-523. 

  68. Seybold, P. (2001). The customer revolution. New York, NY: Crown. 

  69. Sherman, E., Mathur, A., & Smith, R. B. (1997). Store environment and consumer purchase behavior: Mediating role of consumer emotions. Psychology & Marking,14(4), 361-378. 

  70. Sheth, J. N., Newman, B. I., & Gross, B. L. (1991). Why we buy what we buy: A theory of consumption values. Journal of Business Research, 22(March), 159-170. 

  71. Sherry, J. F., McGrath, M. A., & Levy, S. L. (1993). The dark side of the gift. Journal of Business Research, 28 (November), 225-245. 

  72. Simonson, I. (2005). Determinants of customers' responses to customized offers: Conceptual framework and research propositions. Journal of Marketing, 69(1), 32-45. 

  73. Song, J. H., & Zinkhan, G. M. (2008). Determinants of perceived web site interactivity. Journal of Marketing, 72 (March), 99-113. 

  74. Srinivasan, S. S., Anderson, R., & Ponnavolu, K. (2002). Customer loyalty in e-commerce: An exploration of its antecedents and consequences. Journal of Retailing, 78, 41-50. 

  75. Suprenant, C. F., & Solomon, M. R. (1987). Predictability and personalization in the service encounter. Journal of Marketing, 51(April), 86-96. 

  76. The State of Retail Online. (2010). NRF's Digital Division Shop. org. Retrieved May 15, 2011, from http://www.shop.org 

  77. Vesanen, J. (2007). What is personalization? A conceptual framework. European Journal of Marketing, 41(5/6), 409-418. 

  78. Vesanen, J., & Raulas, M. (2006). Building bridges for personalization: A process mode for marketing. Journal of Interactive Marketing, 20(1), 1-16. 

  79. White, T. B., Zahay, D. L., Thorbjørnsen, H., & Sha, S. (2008). Getting too Personal: Reactance to highly personalized email solicitations. Marketing Letters, 19(1), 39-50. 

  80. Wind, J., & Rangaswamy, A. (2001). Customization: The next revolution in mass customization. Journal of Interactive Marketing, 15(1), 13-33. 

  81. Wolfradt, U., & Doll, J. (2001). Motives of adolescents to use the Internet as a function of personality traits, personal and social factors. Journal of Educational Computing Research, 24, 13-27. 

  82. Yoon, D., Choi, S. M., & Sohn, D. (2008). Building customer relationships in an electronic age: The role of interactivity of e-commerce web sites. Psychology & Marketing, 25(7), 602-618. 

저자의 다른 논문 :

관련 콘텐츠

오픈액세스(OA) 유형

FREE

Free Access. 출판사/학술단체 등이 허락한 무료 공개 사이트를 통해 자유로운 이용이 가능한 논문

저작권 관리 안내
섹션별 컨텐츠 바로가기

AI-Helper ※ AI-Helper는 오픈소스 모델을 사용합니다.

AI-Helper 아이콘
AI-Helper
안녕하세요, AI-Helper입니다. 좌측 "선택된 텍스트"에서 텍스트를 선택하여 요약, 번역, 용어설명을 실행하세요.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.

선택된 텍스트

맨위로