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의류제품의 E-충성도 형성 과정과 소비자만족
E-loyalty formation process and satisfaction for apparel products 원문보기

한국생활과학회지 = Korean journal of human ecology, v.21 no.6, 2012년, pp.1185 - 1198  

박은주 (동아대학교 패션디자인학과) ,  김세희 (부산경상대학교 패션뷰티계열)

Abstract ▼ AI-Helper 아이콘AI-Helper

The purposes of this study were to investigate the relationships between e-loyalty formation process and satisfaction for apparel products by testing the research model developing upon prior researches, and to analyze the differences of the structural model between two groups (high satisfaction grou...

주제어

#e-충성도 형성 과정   #쇼핑몰 속성   #제품 속성   #만족   #가치 지각  

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