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NTIS 바로가기대한가정학회지 = Journal of the Korean Home Economics Association, v.50 no.4, 2012년, pp.103 - 113
In the U.S. where Direct-to-Consumer Advertising (DTCA) of prescription medications is permitted, spending on DTCA has been accelerating. As a result, it has been an issue of intense public policy attention regarding whether DTCA is beneficial to the public by promoting a healthy lifestyle. Most of ...
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