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Journal of Internet Computing and Services = 인터넷정보학회논문지, v.15 no.1, 2014년, pp.73 - 88
박도형 (School of Management Information System, College of Business Administration, Kookmin University)
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Online communities are getting more popular with the development of information technology. It is essential that community members participate actively and share their contents or opinions continuously for the success and growth of online communities. However, it is revealed that most of members jus...
| 핵심어 | 질문 | 논문에서 추출한 답변 |
|---|---|---|
| 멤버간의 상호작용성이란? | 멤버간의 상호작용성이란 커뮤니티 멤버 상호간의 의견 교환이나 대화가 빈번히 이루어지는 정도라 할 수 있는데[38,40], 상호작용이 높은 경우라면 커뮤니티에 대한 높은 애착과 재방문 및 몰입 행동 등이 높아질 것이라 예측할 수 있으며, 해당 커뮤니티에 대한 신뢰와 태도 형성에도 긍정적인 영향력을 기대 할 수 있다. 그리고 Preece et al. | |
| 자기존중감이란? | 자기존중감(Self-esteem)이란 개인이 자기 자신에 대해 형성하고 유지하는 평가로서 긍정적이거나 부정적인 태도로 표현되며, 자신이 중요하고 유능하며, 성공적이고 가치롭다고 보는 정도를 나타낸다[53]. 자기존중감의 수준이 낮은 사람은 높은 사람보다 불안이 강하며, 대인관계가 좋지 않고, 자신감, 지도력이 결여되어 있다[49]. | |
| 커뮤니티 멤버와의 관계적 특성들을 위한 전략은? | 커뮤니티 멤버와의 관계적 특성들을 위한 전략은 다음과 같다. 사람들은 커뮤니티를 알기 위해 잠복관찰 활동을 하는데, 면대면 관계와 마찬가지로 몇몇의 잠복관찰자들은 커뮤니티에 편한 마음으로 활동하는 데에 많은 시간이 걸릴 수 있다. 개인의 특성에 따라 얼마나 빨리 친숙해지느냐는 달라질 수 있는 것이다. 새로운 가입자가 빨리 온라인 커뮤니티에 적응할 수 있도록,기존 이용자는 잠복관찰자를 피드백이나 쪽지 등의 의사소통 기능을 활용하여 따뜻하게 맞이하여 줄 필요가 있다. 운영자는 사람들의 참여를 끌기 위해, 일대일 개인화된 메시지를 보낼 필요가 있다. 그 외의 다른 전략으로는 새로운 멤버를 소개하고 그들에게 자신을 직접 소개하는 글을 남기게 하여 환영 받음을 느끼게 할 수도 있다. 멘토링 시스템도 새로운 가입자나 잠복관찰자가 커뮤니티에 대해 친밀감을 늘리는데 효과적일 수 있다. 그리고 새로운 가입자의 환경을 잘 생각하여 그들에게 도움 줄 수 있거나 새로운 지식을 제공해 주는 것도 커뮤니티에 대한 관심을 끌게 하기에 좋은 방법이다. 이것은 기존의 온라인 상거래 사이트에 있는 추천시스템과 비슷한 역할을 할 수 있다. |
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