As an empirical study on the psychological side effects of using Social Networking Services (SNS), this study aims to identify the reality of negative emotion of using SNS and to predict its consequences. To this end, a measurement tool was developed through literature review, in-depth interview wit...
As an empirical study on the psychological side effects of using Social Networking Services (SNS), this study aims to identify the reality of negative emotion of using SNS and to predict its consequences. To this end, a measurement tool was developed through literature review, in-depth interview with users and expert review to induce negative emotional factors that can arise while using SNS. An exploratory factor analysis was performed for a total of 24 measurement items, which then were divided into the following 6 factors: 'concern over privacy,' 'burden from undesired connection,' 'relative deprivation,' 'a sense of alienation,' 'concern over reputation' and 'negative feeling about simple relationship.' Also, the relationship between the 6 negative emotional factors and psychological dissonance was analyzed. The results indicate that all the factors, except relative deprivation and a sense of alienation, affect psychological dissonance. It was also found that psychological dissonance, which implies a conflicting condition from using SNS, significantly affects the behavior that possibly reduces and limits the use of SNS. In other words, the users who have experienced psychological dissonance respond passively by avoiding the use of SNS to resolve the dissonance. The results of this study provide the base for explaining the psychological side effects of using SNS, which have been understood at a phenomenal level, such as 'Facebook depression' or 'SNS stress.' In addition, this study is of significance as it helps understand the psychological mechanism by identifying the relationship between negative emotion and use behavior with the theory of cognitive dissonance.
As an empirical study on the psychological side effects of using Social Networking Services (SNS), this study aims to identify the reality of negative emotion of using SNS and to predict its consequences. To this end, a measurement tool was developed through literature review, in-depth interview with users and expert review to induce negative emotional factors that can arise while using SNS. An exploratory factor analysis was performed for a total of 24 measurement items, which then were divided into the following 6 factors: 'concern over privacy,' 'burden from undesired connection,' 'relative deprivation,' 'a sense of alienation,' 'concern over reputation' and 'negative feeling about simple relationship.' Also, the relationship between the 6 negative emotional factors and psychological dissonance was analyzed. The results indicate that all the factors, except relative deprivation and a sense of alienation, affect psychological dissonance. It was also found that psychological dissonance, which implies a conflicting condition from using SNS, significantly affects the behavior that possibly reduces and limits the use of SNS. In other words, the users who have experienced psychological dissonance respond passively by avoiding the use of SNS to resolve the dissonance. The results of this study provide the base for explaining the psychological side effects of using SNS, which have been understood at a phenomenal level, such as 'Facebook depression' or 'SNS stress.' In addition, this study is of significance as it helps understand the psychological mechanism by identifying the relationship between negative emotion and use behavior with the theory of cognitive dissonance.
인간은 고립되기를 두려워하며 연결됨과 소속됨을 지향하는 기본적인 욕구를 가지고 있다. 이러한 욕구는 ‘일촌 파도타기’ 신드롬을 일으킨 싸이월드에서부터 ‘아는 사람’과 ‘아는 사람의 아는 사람’이 자연스럽게 링크되는 페이스북과 트위터에 이르기까지 정보통신기술을 통해 더욱 강화되고 있다.
SNS는 어떠한 수단인가?
SNS는 다양한 콘텐츠를 통해 자기표현의 욕구와 기존 인맥을 유지시키고 새로운 사회적 관계를 형성 시키는 데 매우 효율적이며 즉각적인 수단이다. 또한, SNS를 통해 개인이 가지고 있는 정보와 지식, 노하우를 전달하고 공유하면서 지식경영의 가치를 향상시키고 있다.
SNS의 발달로 사용자들은 무엇이 가능해졌는가?
특히, 모바일 기기와의 연동을 통해 언제 어디서나 편리하게 지식과 정보를 공유할 수 있어 지식경영의 장으로 활용되고 있다. 이처럼 사용자들은 시간과 공간의 제약을 극복하고 더 빠르게 상대방의 포스트나 상태를 확인할 수 있게 되었고, 더 즉각적으로 반응하고 의견을 개진할 수 있게 되었다.
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