[국내논문]디지털 융합 환경에서 IT 중소기업의 제품기획능력과 제조능력: 제품외부 및 내부 디자인능력의 매개효과를 중심으로 IT SMEs' Product Planning Capability and Manufacturing Capability in the Context of Digital Convergence: The Mediating Impacts of the Product Exterior and Interior Design Capabilities원문보기논문타임라인
디지털 융합 환경에서 제품기획능력, 제품디자인능력 및 제조능력은 IT 중소기업의 지속적인 경쟁우위를 창출하는 데에 매우 중요하다. 그러나, 이러한 주요 능력들간의 관계를 규명하는 실증 연구들이 거의 부재하여, 본 연구는 IT 중소기업의 제품기획능력, 제품디자인능력 및 제조능력 사이의 관계를 모형화하고 이에 대한 실증 분석을 실시하였다. 특히, 본 연구는 IT 중소기업의 제품디자인능력을 제품외부 디자인능력과 제품내부 디자인능력으로 구분하고 이러한 두 가지 형태의 디자인능력이 IT 중소기업의 제품기획능력과 제조능력 사이에 미치는 매개효과에 초점을 맞추었다. 본 연구는 310개의 한국 IT 중소기업을 대상으로 실시한 최소자승회귀분석 결과를 통해 IT 중소기업의 제품외부 디자인능력과 내부 디자인 능력은 제품기획능력과 제조능력 사이에 존재하는 양(+)의 관계를 함께 완전 매개한다는 것을 실증적으로 보여준다.
디지털 융합 환경에서 제품기획능력, 제품디자인능력 및 제조능력은 IT 중소기업의 지속적인 경쟁우위를 창출하는 데에 매우 중요하다. 그러나, 이러한 주요 능력들간의 관계를 규명하는 실증 연구들이 거의 부재하여, 본 연구는 IT 중소기업의 제품기획능력, 제품디자인능력 및 제조능력 사이의 관계를 모형화하고 이에 대한 실증 분석을 실시하였다. 특히, 본 연구는 IT 중소기업의 제품디자인능력을 제품외부 디자인능력과 제품내부 디자인능력으로 구분하고 이러한 두 가지 형태의 디자인능력이 IT 중소기업의 제품기획능력과 제조능력 사이에 미치는 매개효과에 초점을 맞추었다. 본 연구는 310개의 한국 IT 중소기업을 대상으로 실시한 최소자승회귀분석 결과를 통해 IT 중소기업의 제품외부 디자인능력과 내부 디자인 능력은 제품기획능력과 제조능력 사이에 존재하는 양(+)의 관계를 함께 완전 매개한다는 것을 실증적으로 보여준다.
IT SMEs' product planning, product design, and manufacturing capabilities are of importance to creating their sustainable competitive advantages in the context of digital convergence. However, there have been few empirical studies investigating the relationships among them, which has made this resea...
IT SMEs' product planning, product design, and manufacturing capabilities are of importance to creating their sustainable competitive advantages in the context of digital convergence. However, there have been few empirical studies investigating the relationships among them, which has made this research attempt to model the relationships and empirically test them. Especially, this study divided IT SMEs' product design capability into the product exterior and interior design capabilities and focused on the mediating effects of the product exterior and interior design capabilities between the product planning and manufacturing capabilities. By analyzing the 310 samples of Korean IT SMEs with the ordinary least squares regression analysis, this study has empirically revealed that IT SMEs' product exterior and interior design capability jointly and fully mediate the positive relationship between their product planning and manufacturing capabilities.
IT SMEs' product planning, product design, and manufacturing capabilities are of importance to creating their sustainable competitive advantages in the context of digital convergence. However, there have been few empirical studies investigating the relationships among them, which has made this research attempt to model the relationships and empirically test them. Especially, this study divided IT SMEs' product design capability into the product exterior and interior design capabilities and focused on the mediating effects of the product exterior and interior design capabilities between the product planning and manufacturing capabilities. By analyzing the 310 samples of Korean IT SMEs with the ordinary least squares regression analysis, this study has empirically revealed that IT SMEs' product exterior and interior design capability jointly and fully mediate the positive relationship between their product planning and manufacturing capabilities.
* AI 자동 식별 결과로 적합하지 않은 문장이 있을 수 있으니, 이용에 유의하시기 바랍니다.
문제 정의
Accordingly, the purpose of this study is to construct the model to shed a new light on the relationships among Korean IT SMEs' product planning, product exterior and interior design, and manufacturing capabilities and empirically test these relationships.
First, the research model was tested by using only the samples from Korean IT SMEs, which prevents the findings of this study from being generalized in other countries. Second, this study concentrated on the product-related capabilities of IT SMEs. Future studies about the service-related capabilities of IT SMEs such as the service design capability will provide good implications which this study can not present.
가설 설정
H2: IT SMEs’ product exterior design capability mediates the positive relationship between their product planning and manufacturing capabilities.
H1: IT SMEs’ product planning capability is positively related to their manufacturing capability.
H3: IT SMEs’ product interior design capability mediates the positive relationship between their product planning and manufacturing capabilities.
First, Korean IT SMEs' product planning capability has a positive relationship with their manufacturing capability.
제안 방법
Therefore, good product planning capability can make a positive contribution to making the feedback work well by setting the right standard for the desired products with accurately sensing customers' needs, which generates the following hypothesis 1 for the base model in this research in [Fig. 1].
In other words, the consistency between the product exterior design and manufacturing capabilities is important to actually making products attracting customers [3]. Therefore, considering the positive relationships not only between the product planning and product exterior design capabilities but also between the product exterior design and manufacturing capabilities, this research builds the following hypothesis 2 for the mediating model I in the research model.
This study tested the research model composed of the base model, the mediating model I and II by analyzing the relationships among the product planning, product exterior and interior design, and manufacturing capabilities of the 310 IT Korean SMEs in the 2013 SMEs’ Technology Statistics which the Korea Federation of Small and Medium Business (KBIZ) and the Small & Medium Business Administration had performed in 2013.
Moreover, the effective product interior design for the good item arrangement within a product helps firms reduce its cost accompanied by its manufacturing and increase the manufacturability of the products [1, 2], which can build a positive relationship between the product interior design and manufacturing capabilities. Accordingly, based on the positive relationships between the product interior design and manufacturing capabilities as well as between the product planning and product interior design capabilities, this study generates the following hypothesis 3 in the mediating model II for this research.
Fourth, related to the hypothesis 2 and 3 in the research model, this study has examined the multiple mediating effects of the product external and internal design capabilities by extending Baron and Kenny (1986) [25]'s single mediating effect test to the multiple mediating effects test in the research model.
This research attempted to construct the relationships among Korean IT SMEs' important capabilities such as product planning, product exterior and interior design, and manufacturing capabilities and empirically test the relationships by using the 310 Korean IT SMEs data in the firm-level.
The empirical test results have revealed four interesting and meaningful findings which can enrich the knowledge about the relationships among the product planning, product exterior and interior design, and manufacturing capabilities in Korean IT SMEs as follows. First, Korean IT SMEs' product planning capability has a positive relationship with their manufacturing capability.
데이터처리
In order to empirically test the significances of the base model (H1), the mediating model I (H2), and II (H3), this research carried out the ordinary least squares regression analysis and the Sobel test [26] by using the IBM SPSS Statistics version 22.
성능/효과
Focusing on Korean IT SMEs' important capabilities such as product planning, product exterior and interior design, and manufacturing capabilities, this study has revealed that product exterior and interior design capabilities jointly and fully mediate the positive relationship between their product planning and manufacturing capabilities.
Furthermore, the product exterior design capability can have a significant relationship with the manufacturing capability because a firm's product exterior design is generally related to its manufacturing capability [3].
However excellent the external appearance of a product planned by a firm may be, the product can not be actually made if its exterior design is beyond the firm's manufacturing capability [3].
In other words, the consistency between the product exterior design and manufacturing capabilities is important to actually making products attracting customers [3].
R. Verganti "Design - driven innovation: changing the rules of competition by radical innovating what things mean: Harvard Business School Publishing Corporation", 2009.
M. A. Schilling "Strategic Management of Technological Innovation: McGraw-Hill", 2013.
When a firm's product exterior and interior capabilities are well aligned with its product planning and manufacturing capabilities, it can make successful products [5].
K. M. Eisenhardt and J. A. Martin , Dynamic Capabilities: What Are They?, Strategic Management Journal, Vol. 21, No. 10/11, pp. 1105-1121, 2000.
C. L. Wang and P. K. Ahmed, Dynamic capabilities: A review and research agenda, International Journal of Management Reviews, Vol. 9, No. 1, pp. 31-51, 2007.
D. J. Teece, G. Pisano, and A. Shuen, The Dynamic capabilities of firms: an introduction, Industrial and Corporate Change, Vol. 3, No. 3, pp. 537-556, 1994.
S. W. Choi, J. T. Jung, and Y. Y. You, The Effect of Government R&D Subsidies Program Participation Factor for SMEs R&D Performances, Journal of Digital Convergence, Vol. 12, No. 5, pp. 171-180, 2014.
J. H. Lee, J. I. Choi, and O. D. Lee, A study on domestic small-medium sized company's case of assimilation with global value chain, Journal of Digital Convergence, Vol. 12, No. 7, pp. 159-175, 2014.
K. Y. Song, J. W. Hong, and Y. Y. You, Effects of Consulting Characteristics on SMEs Management Performance - focuing on government supported consulting, Journal of Digital Convergence, Vol. 12, No. 7, pp. 205-215, 2014.
K. D. Jo, and J. W. Kim, Effects of Technology Commercialization Factors on Small and Medium Enterprises Performance, Journal of Digital Convergence, Vol. 12, No. 9, pp. 83-92, 2014.
H. C. Kim, and S. K. Lee, An Empirical Study on the Critical Success Factor of Technological Innovation of Small-Medium Sized enterprises by growth stages - Focusing on the Case Study, Journal of Digital Convergence, Vol. 12, No. 10, pp. 1-20, 2014.
B. W. Seo, and S. K. Moon, A Study on the Effectiveness and Policy Improvement of Tax-Aid Systems for Venture Business and Small & Medium Firms, Journal of Digital Convergence, Vol. 12, No. 2, pp. 173-182, 2014.
J. W. Han, K. N. Park, and H. S. Lim, Capacity Building Measures of SMEs Employee for Spreading the Creative Economy: For focus on Excavation of Convergence Project, Journal of Digital Convergence, Vol. 12, No. 6, pp. 607-614, 2014.
B. C. Kim, The SME Informatization Level Analysis and Design for Privacy, Journal of Digital Convergence, Vol. 13, No. 2, pp. 121-126, 2015.
Y. S. Hau, External Information Network Diversity and Production Management Capability in IT SMEs in the Age of Digital Convergence: The Mediating Effect of Manufacturing Capability, Journal of Digital Convergence, Vol. 13, No. 9, pp. 99-104, 2015.
It is hard for the SMEs without adequate product planning capability to develop and produce successful products in market[21].
M. Swink, and W. H. Hegarty, Core manufacturing capabilities and their links to product differentiation, International Journal of Operations & Production Management, Vol. 18, No. 4, pp. 374-396, 1998.
Furthermore, according to Swink and Hegarty [22], manufacturing capability is composed of seven core capabilities: improvement, innovation, integration, control, acuity, agility, and responsiveness capabilities.
Feedback is one of the essential factors to determining the control capability, playing an important role in comparing processed products with desired products[22].
M. E. H. Creusen, and J. P. L. Schoormans, The Different Roles of Product Appearance in Consumer Choice, Journal of Product Innovation Management, Vol. 22, No. 1, pp. 63-81, 2005.
P. Fader "Wharton Executive Education Customer Centricity Essentials: Whaton Digital Press", 2012.
R. M. Baron, and D. A. Kenny, The Moderator-Mediator Variable Distinction in Social Psychological Research : Conceptual, Strategic, and Statistical Considerations, Journal of Personality and Social Psychology, Vol. 51, No. 6, pp. 1173-1182, 1986.
The positive and significant relationship between the product planning and manufacturing capabilities in the base model (regression coefficient = 0.425, t-value =4.667) has become insignificant (regression coefficient = 0.096, t-value = 0.934) when the mediating impact of the product interior design capability is considered in the mediating model II, which empirically confirms the full mediating effect of the product interior design capability according to Baron and Kenny (1986) [25].
Fourth, related to the hypothesis 2 and 3 in the research model, this study has examined the multiple mediating effects of the product external and internal design capabilities by extending Baron and Kenny (1986) [25]'s single mediating effect test to the multiple mediating effects test in the research model.
M. E. Sobel, Asymptotic confidence internvals for indirect effects in structural equation models, Sociological Methodology, Vol. 13, pp. 290-312, 1982.
In order to empirically test the significances of the base model (H1), the mediating model I (H2), and II (H3), this research carried out the ordinary least squares regression analysis and the Sobel test [26] by using the IBM SPSS Statistics version 22.
The z-value resulting from the Sobel test [26] for the mediating model I is 2.301, empirically confirming the significance of the mediating model I.
The z-value resulting from the Sobel test [26] for the mediating model II is 5.178, and it also confirms the mediating impact of the product interior design capability in the mediating model Ⅱ.
J. Galbreath, Which resources matter the most to firm success? An exploratory study of resource-based theory, Technovation, Vol. 25, No. 9, pp. 979-987, 2005.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.