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NTIS 바로가기한국콘텐츠학회논문지 = The Journal of the Korea Contents Association, v.16 no.1, 2016년, pp.319 - 328
The purpose of this study was to analyze the effects of dance sport coach's attractiveness on basic psychological needs and exercise adherences behavioral intention of dance sports participants. By analysing a total of 306 dance sport participants from 6 sports centers in Daejeon with statistical an...
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핵심어 | 질문 | 논문에서 추출한 답변 |
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댄스스포츠의 장점은? | 특히, 댄스스포츠는 전국적으로 1,536개의 동호인 클럽을 보유하고 56,826명의 동호인이 활발히 참여하며[2] 인기를 더해 가고 있는 여가 스포츠 활동이다. 댄스스포츠는 신체적 건강을 유지하기 위한 일반적 운동효과 뿐만 아니라 정신적 건강에 필요한 감정표현 및 예술성을 두루 갖추고 있으므로, 운동부족과 각종 스트레스에 시달리는 현대인에게는 더 없이 좋은 운동이다[3]. 이러한 장점으로 최근 댄스스포츠는 각종 평생교육기관의 교육프로그램으로 개설되었을 뿐만 아니라 초·중·고등학교 교원들의 직무연수 프로그램으로 널리 활용되고 있다. | |
댄스스포츠의 효율적인 마케팅 전략으로는 무엇이 있나? | 그러나 이러한 댄스스포츠의 급속한 관심의 증대는 댄스스포츠 센터의 포화상태를 가져오며 고객확보를 위한 획기적이며 효율적인 마케팅 전략을 필요로 하게 되었다. 특히 댄스스포츠 지도자는 센터를 대표하는 얼굴이자 서비스 제공의 핵심이기 때문에 스포츠 지도자의 이미지는 고객 확보 및 운동지속 의도와 관련 있을 것이라 생각해 볼 수 있다. 이미지의 시대라고 하는 현대의 시대적 감각에 비추어 볼 때, 스포츠지도자의 이미지는 그가 속한 스포츠센터와 종목의 이미지로 전이되어 참가자들은 스포츠 지도자를 통해 특정 종목에 친근감을 느끼게 되고 스포츠센터에 남다른 신뢰감을 갖게 된다[4]. 특히 선행연구에서는 이러한 스포츠 지도자의 이미지 중 매력성에 초점을 맞추어 연구를 실시하였다[4][5]. | |
기본적 심리욕구란? | 기본심리욕구는 스포츠상황에서 운동행 동을 예측하는 중요한 요인으로 활동이나 경험을 통해 충족된 욕구가 정서의 형성에 주요한 변인으로 작용하고 참가행동이나 지속의도에 영향을 미치기 때문에 [14-16], 운동이나 스포츠 활동을 통한 기본심리욕구의 만족은 중요하게 여겨져 왔다[17]. 기본적 심리욕구는 개인의 성장과 통합에 있어 필수적인 자양분으로 정의하고 있다[18]. 즉, 개인은 세 가지의 기본적 심리욕구 만족을 지속적으로 추구하려는 경향이 있으며, 욕구만족을 지지하는 개인내(intrapersonal), 대인간(interpersonal) 맥락들은 활동의 즐거움과 행동의 자율적 조절을 촉진 시키고[19], 수행 및 적응에도 영향을 미친다[20]. |
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