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패션유통시장에서 시장 전문가의 쇼핑 행동과 멀티채널 이용현황 분석
An Analysis of Market Maven's Shopping Behavior and Multi-Channel Usage in the Fashion Retailing Market 원문보기

패션비즈니스 = Fashion business, v.20 no.2, 2016년, pp.134 - 148  

성희원 (경상대학교 의류학과) ,  성정환 (숭실대학교 글로벌미디어학부)

Abstract ▼ AI-Helper 아이콘AI-Helper

In this study, we determined the characteristics and importance of market maven to today's fashion retailers. Market maven is defined as an individual who is highly involved in the marketplace and takes a role as an information diffuser. In order to identify market maven, a total of 415 data were co...

주제어

#시장전문가   #쇼핑행동   #멀티채널 이용   #패션유통시장  

참고문헌 (34)

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