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[국내논문] 가상현실 환경에서의 다차원적 혁신저항 구조와 혁신 제품 사용의 결정요소
A Multi-dimensional Structure for User Resistance with the Determinants of Innovative Product Use on Virtual Reality 원문보기

한국전자거래학회지 = The Journal of Society for e-Business Studies, v.21 no.2, 2016년, pp.97 - 119  

박현정 (Management Research Center, Ewha Womans University) ,  신경식 (School of Business, Ewha Womans University) ,  최재원 (Department of Business Administration, Soonchunhyang University)

초록
AI-Helper 아이콘AI-Helper

가상현실 상황에서 모션인식 사용자 인터페이스사용자 경험의 현실감을 향상시킨다. 본 연구는 모션인식 인터페이스로 활용되는 제품인 '립모션'에 대한 잠재고객들의 혁신저항 및 수용 메커니즘을 지각된 위험 이론을 기반으로 연구하였다. 기존 혁신저항 및 제품 수용에 관련된 연구들은 지각된 위험의 결과 또는 지각된 가치가 수용의도에 미치는 영향을 단면적으로 다루어 왔다. 본 연구는 수용과 저항의 다차원적 관점을 기반으로 선행연구를 종합적으로 검토하여 지각된 위험 및 가치에 영향을 미치는 선행요인들을 제시하고 지각된 위험과 가치가 혁신저항에 미치는 복합적인 역학관계를 다루고자 하였다. 분석 결과, 기존의 수용 관점 모형에 포함되었던 선행요인들이 지각된 위험을 감소시킬 수 있고, 지각된 가치가 높으면 혁신저항이 감소한다는 점을 발견하였다.

Abstract AI-Helper 아이콘AI-Helper

Motion-sensing interface enhances the sense of reality of user experience in virtual reality context. This study analyzes the innovation resistance and adoption structure for Leap Motion, which provides a motion-sensing function, primarily considering the theory of perceived risk. Previous research ...

주제어

질의응답

핵심어 질문 논문에서 추출한 답변
마케팅 영역에서의 혁신이란? 혁신은 일반적으로 ‘사람들이 다르다고 느끼는 아이디어, 관행, 사물 등’을 의미한다[67]. 이와 같은 맥락에서 본 연구와 관련된 마케팅 영역에서의 혁신은 ‘소비자가 새롭다고 인식하는 제품이나 서비스’로 정의된다[49]. 키보드나 마우스, 또는 터치스크린이나 음성 인식으로부터, 눈동자의 움직임이나 신체 동작을 감지하는 모션인식(motion-sensing) 사용자 인터페이스(User Interface)로의 변화도 하나의 혁신이라고 할 수 있다.
모션인식 사용자 인터페이스에 대한 관심이 고조되고 있는 이유는? 키보드나 마우스, 또는 터치스크린이나 음성 인식으로부터, 눈동자의 움직임이나 신체 동작을 감지하는 모션인식(motion-sensing) 사용자 인터페이스(User Interface)로의 변화도 하나의 혁신이라고 할 수 있다. 특히 최근 ICT(Information and Communications Technologies)와 함께 가상현실 관련 기술이 발전함에 따라 이러한 모션인식 사용자 인터페이스에 대한 관심이 고조되고 있다.
5세대(5G) 이동통신의 특징은? 국제전기통신연합(International Telecommunication Union, ITU)은 5세대(5G) 이동통신의 상용화를 2020년까지 달성할 것을 목표로 수립하고, 정식 명칭을 ‘IMT-2020’으로 확정했다. 전송 속도는 4세대(4G)보다 20배 빠른 20Gbps로, 25GB 초고화질(UHD) 영화를 10초 만에 다운 받을 수 있고 1㎢ 이내 100만 개의 기기에 사물인터넷(IoT) 서비스를 제공할 수 있다. 대규모 컨텐츠의 초고속 초저지연 전송이 가능해지면 가상현실 컨텐츠에 대한 사용자 경험(User Experience)이 획기적으로 향상될 수 있다. 현실세계에서와 같이 가상 객체와 상호작용할 수 있는 고도의 가상화시대가 도래하고 있는 것이다.
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