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NTIS 바로가기Family and environment research : fer, v.54 no.5, 2016년, pp.529 - 539
This study confirmed shopping behavior of Korean young overseas tourists and its effect on travel evaluation. I first identified core factors of travel activity preference, travel shopping propensity, and shopping products. The effect of shopping product satisfaction on tour satisfaction and post-to...
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핵심어 | 질문 | 논문에서 추출한 답변 |
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관광산업의 성장은 어떠한 영향을 미치는가? | 같은 자료에 의하면 향후 10년 뒤에는 여행 및 관광 분야의 세계 국내총생산(gross domestic product, GDP)이 11조 3천억 달러에 이르며 세계고용의 십분의 일을 차지할 것으로 예측된다. 이와 같은 관광산업의 성장은 교통, 숙박업계 뿐 아니라 여행지 소매업체의 수익에도 영향을 준다. | |
여행활동은 무엇에 따라 달라질 수 있는가? | 여행활동은 개인의 가치관이나 라이프스타일에 따라 달라질 수 있으며, 선호하는 여행활동은 여행자의 쇼핑특성에 영향을 줄 수 있다[10, 18, 22]. 그러나 이전 연구들은 여행활동이 상품선호도에 미치는 영향만 조사하였지, 여행활동과 여행쇼핑 성향과의 인과관계를 확인하지 않았다[20, 23, 32]. | |
여가활동의 일환으로 해외여행이 증가하고 있는 이유는 무엇인가? | 2005년 이후 10년 동안 20-30대의 여행자들은 전체 여행자의 약 40%를 차지하며 대부분의 젊은 여행자는 해외여행 중에 쇼핑을 한다고 하였다[16]. 가구당 소득의 증가와 온라인을 통해 용이해진 여행정보 습득, 저가항공이나 저렴한 숙박 시설의 확대 등으로 젊은 층의 해외여행 활동은 더욱 증가하고 있는 추세이다[4]. 여가활동의 일환으로 해외여행이 증가하고 쇼핑활동이 활발한 젊은 여행자들의 해외여행 소비행동을 이해하려면, 여행활동과 여행 쇼핑 행동 특성에 관한 연구가 필요하다. |
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