[논문]A Strategic Positioning Analysis for Container Terminals in Northern Vietnam

Pham, Thi Yen; Ma, Hye-Min; Yeo, Gi-Tae

doi:10.5394/kinpr.2016.40.5.311

[국내논문] A Strategic Positioning Analysis for Container Terminals in Northern Vietnam 원문보기

한국항해항만학회지 = Journal of navigation and port research, v.40 no.5, 2016년, pp.311 - 316

Pham, Thi Yen (Graduate school of Logistics, Incheon National University) , Ma, Hye-Min (Graduate school of Logistics, Incheon National University) , Yeo, Gi-Tae (Graduate school of Logistics, Incheon National University)

Abstract ▼ AI-Helper

Vietnam is one of Asia's fastest developing economies. A long coastline of nearly 3,500 km provides a comparative advantage for Vietnam in developing a seaport system. Despite accounting for only about 30% of Vietnam's traffic volume, the Northern seaports have rapidly developed over the years. However, the location of the container terminals close to the common hinterland are a cause of fierce competition among container terminals. To outperform rivals and improve competitiveness, it is essential to identify the competitive positions of container terminals. This study analyzes the competitive positioning of container terminals in the northern region of Vietnam between 2005 and 2014 by applying the Boston Consulting Group (BCG) matrix in order to assist terminal operators and policy makers to generate strategic planning as well as to improve priorities for development. Otherwise, the period from 2005-2014 aims to clarify the static and dynamic positioning of container terminals. The results demonstrate that the Hai Phong terminal dominates the market, but the Nam Hai Dinh Vu and Dinh Vu terminals are considered as "star" performers. Quang Ninh, Doan Xa, and Transvina are losing their competitive positions in Northern Vietnam.

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문제 정의

Hence, this study looks at the competitive positioning of container terminals in Northern Vietnam during 2005-2014 by using Boston Consulting Group’s (BCG) matrix. This study can assist terminal operators and policy makers to establish strategic planning as well as improvement priorities for development.

제안 방법

This study analyzed all the container terminals in Northern Vietnam by adopting a growth market matrix in order to clarify terminals’ comparative positioning in the market from 2004-2015.
This study applied the growth-share matrix method to provide insights into the competitive positioning of 11 container terminals in Northern Vietnam. Although the Hai Phong terminal has the leading role in the market, the terminal’s competitive positioning is weakening in comparison with its rivals over the years.

대상 데이터

The data used for this study was collected from the Vietnam seaport and includes the container terminal throughput (TEU) in Northern Vietnam from 2005 to 2014. All terminals operating in the Northern part of Vietnam were studied.

이론/모형

Hence, this study looks at the competitive positioning of container terminals in Northern Vietnam during 2005-2014 by using Boston Consulting Group’s (BCG) matrix.

후속연구

Quang Ninh, Doan Xa, and Transvina are losing their competitive positions in Northern Vietnam. Although the study focuses on container terminals in Northern Vietnam, in order to obtain a better assessment regrading competitive positioning, future studies should adopt a wider scope to include all container terminals in Vietnam. Additionally, clarifying the competitive positioning of container terminals is valuable for decision making and resource allocation, but the factors that contribute to enhancing competitive positions have not been identified.

참고문헌 (20)

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DOI : 10.5394/KINPR.2016.40.5.311
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