[논문]YouTube와 Flickr에 사진과 비디오를 공유하는 이용자 동기 연구

오상희; 신수연

doi:10.3743/kosim.2017.34.4.227

YouTube와 Flickr에 사진과 비디오를 공유하는 이용자 동기 연구
Motivations for Sharing Photos and Videos on YouTube and Flickr 원문보기

정보관리학회지 = Journal of the Korean society for information management, v.34 no.4 = no.106, 2017년, pp.227 - 245

초록
AI-Helper

본 연구는 YouTube와 Flickr에서 비디오와 이미지자료를 웹사이트에 공유하는 이용자의 동기를 파악하는 데 목적이 있다. 소셜미디어 이용자의 정보공유모형에서 제시된 10가지 동기요소 - enjoyment(즐거움), self-efficacy(자기효율성), learning(학습), personal gain(개인적이익), altruism(이타심), empathy(감정이입), social engagement(사회적참여), community interest(공동체이익), reputation(평판), reciprocity(상호협조) - 를 정의하고 YouTube와 Flickr 이용자의 동기조사를 하였다. Amazon Mechanical Turk라는 서비스를 이용하여, YouTube와 Flickr를 사용하는 이용자들에게 온라인 설문을 실시하였고, 연구결과에 따르면, YouTube와 Flickr 이용자들은 learning과 social engagement에 가장 영향을 많이 받고 있으며, altruism과 reciprocity의 경우 상대적으로 낮은 동기로 나타났으나, 다른 동기요소들과의 연관성은 높게 나왔으며, personal gain의 경우 YouTube와 Flickr 이용자 모두에게 가장 낮은 동기요소가 되었으나, 두 이용자 그룹을 서로 비교했을 때는 Flickr 이용자들이 YouTube 이용자보다 personal gain에 영향을 더 받는 것으로 나타났다. 본 연구의 결과는 이용자의 동기를 반영한 YouTube나 Flickr와 같은 서비스디자인이나 인터페이스업그레이드 등에 반영될 수 있다.

Abstract ▼ AI-Helper

This study mainly investigates the motivations of YouTube and Flicker users for posting videos or images/photos on each service. The motivational framework with ten factors such as enjoyment, self-efficacy, learning, personal gain, altruism, empathy, social engagement, community interest, reputation and reciprocity were used to test the motivations. Those who are users of YouTube and Flickr were recruited from Amazon Mechanical Turk to participate in online surveys. Findings show that learning and social engagement are the two most highly rated motivations. Altruism was rated relatively low, although it was strongly correlated with all other motivations. Personal gain was rated as the lowest by both users but Flickr users rated personal gain higher than YouTube users. Findings from this study could be applicable to specify user motivations for using the services and to upgrade the designs of the services in the future.

주제어

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