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대학생 소비자의 개인적 특성 및 소비사회인식에 따른 윤리적 소비행동
A Study on Ethical Consumption Behavior According to College Students' Personality Traits and Perception of Consumption Society 원문보기

Family and environment research : fer, v.55 no.1, 2017년, pp.27 - 44  

이영희 (건국대학교 소비자정보학과)

Abstract ▼ AI-Helper 아이콘AI-Helper

In our society, consumers and enterprises work in cooperation for the continuous development and growth of society as well as construct effective and ethical measures. One of the representative examples are customercentered management activities in corporations, social responsibility activities, and...

주제어

#personality traits   #perception of consumption society   #ethical judgments   #ethical behavior  

질의응답

핵심어 질문 논문에서 추출한 답변
지속가능 연구소가 조사한 우리나라 대학생의 윤리적구매에 대한 결과는? 윤리적 구매와 관련하여 최근 지속가능 연구소가 우리나라 대학생을 대상으로 실시한 윤리적 소비 인식에 대한 설문조사에서도 친환경제품이나 사회적 책임을 다하는 기업의 제품이라면 더 비싸더라도 구매의사가 있는 것으로 나타났다[55]. 더불어 소비자학 관련 학과가 있는 대학에서는 윤리적 소비와 관련한 교과목을 개설하여 대학생들에게 윤리적 소비에 대한 시각을 함양시키고자 노력하고 있어 윤리적 소비와 대학교육과의 연계가 강화되고 있는 추세이다.
소비자와 상생을 위한 협력을 위해 기업에서 진행하는 것은? 어느 주체가 더 이익을 얻으려 하기보다는 지속적인 성장과 발전을 위하여 서로 협력을 도모하고자 윤리적이고 효과적인 방안을 구축하고 있다. 예를 들면, 기업에서의 고객중심경영(customer-centered management)활동과 사회적 책임활동이 대표적이라 할 수 있고, 소비자들의 환경을 고려한 지속가능한 윤리적 소비를 들 수 있다.
윤리적 소비가 소비자에게 미치는 영향? 윤리적 소비에 대한 관심의 증가와 시장에서의 확산은 전 세계적인 현상으로 보이며, 일부의 소비자들은 윤리적인 제품에 대한 금액을 더 지불할 용의가 있으며, 실제로도 더 지불하는 것으로 조사되었다. 이에 시장전문가들은 윤리적 생산에 대한 소비자들의 관심 증가에 따라 향후 언제, 어디서, 어떻게 제품을 만들었는지에 대한 정보를 공개하는 업체들이 많아질 것으로 예상하였다[31].
질의응답 정보가 도움이 되었나요?

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