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NTIS 바로가기한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.41 no.2, 2017년, pp.266 - 280
김은영 (충북대학교 패션디자인정보학과) , 성희원 (경상대학교 의류학과)
This study predicted consumer approach/avoidance behavior through consumer emotional experiences and examined the moderating effect of perceived surprises in the context of digital signage in store environments. A self-administered questionnaire consisted of consumer emotional experience (e.g., plea...
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핵심어 | 질문 | 논문에서 추출한 답변 |
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디지털 사이니지의 구분 기준은 무엇인가? | 디지털 사이니지는 네트워크를 통해 원격제어가 가능한 디지털 정보 디스플레이로 알려져 있으며, 공공장소나 상업공간에 설치되어 다양한 정보, 엔터테인먼트, 광고 등을 디지털 이미지나 영상으로 제공하는 디지털 미디어를 말한다(Go & Shim, 2014; Kim & Sung, 2016). 일반적으로 디지털 사이니지는 설치장소에 따라 아웃도어 디지털 사이니지(out-door digital signage)와 인도어 디지털 사이니지(in-door dig-ital signage)로 구분된다(CHO Alliance, 2014; Lim & Yoo, 2010; Yoon, 2016). 아웃도어 디지털 사이니지는 건물외벽이나 전광판, 파사드로 설치되어 주로 옥외광고로 활용된다. | |
패션분야에서 디지털 사이니지 활용에 관심을 갖는 이유는? | 타 산업에 비해, 패션분야에서는 점포내 디지털 사이니지 활용에 더 관심을 갖고 있다. 왜냐하면, 점포에서의 디지털 사이니지는 단순한 광고를 넘어서 점포분위기를 형성하고 쇼핑체험을 확대시키는데 결정적인 역할을 할 수 있기 때문이다(Kim & Sung, 2016). 실례로,빈폴 매장에서는 디지털 사이니지 스크린, 디지털 미러,디지털 행거, 인터랙티브 스크린 등 다양한 형태의 스마트 사이니지로 소비자가 더 편하고 즐겁게 쇼핑할 수있도록 특별한 체험을 제공하였다. | |
디지털 사이니지란 무엇인가? | 다양한 산업영역에서 활용되고 있는 디지털 사이니지 기술은 사용자와의 상호작용을 통해 새로운 쇼핑환경과 체험을 제공하고 있다. 디지털 사이니지는 네트워크를 통해 원격제어가 가능한 디지털 정보 디스플레이로 알려져 있으며, 공공장소나 상업공간에 설치되어 다양한 정보, 엔터테인먼트, 광고 등을 디지털 이미지나 영상으로 제공하는 디지털 미디어를 말한다(Go & Shim, 2014; Kim & Sung, 2016). 일반적으로 디지털 사이니지는 설치장소에 따라 아웃도어 디지털 사이니지(out-door digital signage)와 인도어 디지털 사이니지(in-door dig-ital signage)로 구분된다(CHO Alliance, 2014; Lim & Yoo, 2010; Yoon, 2016). |
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이베이, '커넥티드 스토어'로 온-오프라인 쇼핑 경험 융합의 모범사례 제시 [eBay, 'Connected store' suggested as a good case of integrating on-offline shopping experience]. (2015, January 22). Korea Creative Content Agency. Retrieved October 20, 2016, from http://www.kocca.kr/cop/bbs/view/B0000144/1823869.do?menuNo200900
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