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NTIS 바로가기水産海洋敎育硏究 = Journal of fisheries and marine sciences education, v.29 no.5 = no.89, 2017년, pp.1513 - 1521
The purpose of this study is to investigate the effect between brand recognition and brand attitude on purchase intention of product. 64 subjects were participated on the survey. We made the empirical analysis using hierarchical regression analysis. As a result, we figured out that brand recognition...
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