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글로벌화, CSR 그리고 기업의 재무적 성과: 한국기업을 중심으로
Globalization, Corporate Social Responsibility and Corporate Financial Performance: Evidence from Korea 원문보기

경영과 정보연구 = Management & information systems review, v.36 no.1, 2017년, pp.161 - 180  

변선영 (동아대학교 경영학부 국제무역학과) ,  남현정 (동아대학교 BK사업단)

초록
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논문은 기업의 사회적 책임에 관한 연구를 중심으로 한국기업을 대상으로 실증분석을 실시하였다. 먼저 글로벌화와 기업의 재무적 성과와의 관계를 분석하고, 이러한 글로벌화와 재무적 성과사이에서 CSR 활동이 어떤 영향 주는지 살펴보는데 의의를 갖는다. 2008년부터 2014년까지 528개의 한국기업, 1583개의 관측치를 이용하여 실증분석한 결과, CSR 활동은 한국기업이 글로벌화를 통해 기업의 재무적 성과에 영향을 미치는데 있어 긍정적인 조절효과를 주는 것으로 나타났다. 이 결과는 글로벌화, CSR 그리고 기업의 재무적 성과사이에 "삼자관계(triad relationship)"가 있다는 것을 의미하며, 한국 기업은 글로벌화를 통해 학습한 활동이 기업의 재무적 성과에 직접적 영향을 주기도 하지만, 글로벌화 과정에서 형성된 CSR 활동전략 역시도 기업의 재무적 성과에 긍정적인 영향을 주는 것을 알 수 있었다. 이러한 점을 토대로 살펴볼 때, 한국기업들이 글로벌화를 발생하게 되는 위험요소를 CSR활동을 통해 상쇄시킴으로서 경쟁우위를 유지하고 기업의 성과에 긍정적인 영향을 줄 수 있다고 해석할 수 있을 것이다.

Abstract AI-Helper 아이콘AI-Helper

This article studies the theory of corporate social responsibility; CSR. By examining the flow of CSR in the Korean market and empirical testing, investigates the relationship between CSR and corporation financial performance (CFP) in Korean enterprises. This paper places emphasis on the change in C...

주제어

AI 본문요약
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문제 정의

  • Studies of CSR and CFP are on the rise and many theses have investigated the direct relationship between the two variables. However, this study suggests a new research direction that uses CSR as a parameter in examining its influence on CFP. In particular, we investigated the relationship of CSR and CFP in corporations in Korea.
  • Some scholars have noted that globalization and CSR, however, are still needed globalization and CSR. The study examines the influence of CSR, learned through globalization, on CFP. This paper supports the idea that this influence is the reason for behind firms’ acceptance of CSR activities and therefore positively influences CFP.
  • We should the influence of CSR on CFP for Korean listed firms and how globalization has affected this relationship in order to gain further insight into the relationship between CSR and CFP. Therefore the findings of our study contribute to the growing literature on the in Korean CSR.
  • However, this study argues that CSR practices, enhanced by globalization (Reed, 2002; Stiglitz & Charlton, 2005), improve corporations’ financial performance. Therefore this study examines the relationship between globalization and CFP in Korean enterprises and mediating effect of CSR on the relationship between the two variables. We find evidence to support the hypothesis that CSR has a mediating effect on the influence of globalization on CFP.
  • , 2013). This study examines the CSR criteria offered by the KEJI and investigates how this influences CFP, in order to review CSR activities.
  • , 2009). This study traces the academic and financial flows in the Korean market to examine how it reacts to the changes in the marketplace.

가설 설정

  • H2: CSR will have mediating effect in the pathway between globalization and firm CFP.
  • However, our results can be distinguished from existing literature in that we examined the “triad relationship” among globalization, CSR and CFP in regards to the idea that CSR, learned through globalization, influences CFP.
  • This study centers on the theory that “the firm’s learning process through globalization strengthens competition in the global market” (Czinkota & Ronkainen, 2005; Cramer, 2005; Zhu et al., 2012; Komori, 2014).
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