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Effect of Home-Host Country Psychic Distance (HHCPD) Perception of Chinese Tourists on Tourism Shopping Motivation and Fashion Brand Attitudes in Korea 원문보기

한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.42 no.1, 2018년, pp.104 - 120  

Cui, Yu Hua (Dept. of Fashion Design, Yanbian University) ,  Choo, Ho Jung (Dept. of Textiles, Merchandising and Fashion Design, Seoul National University)

Abstract AI-Helper 아이콘AI-Helper

The contribution of foreign tourist consumption on national economies is becoming increasingly important for many countries. This study examines the relationship of home-host country psychic distance (HHCPD), tourism shopping motivation and attitudes towards local and global fashion brands in host c...

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