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NTIS 바로가기한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.42 no.2, 2018년, pp.311 - 326
The satisfaction of wearing an outfit in daily life can lead to the attitude toward the clothes and further the brand image and repeat purchases; however, satisfaction generated from the moment the outfit was purchased is only temporary. Therefore, it would be necessary to study the antecedent varia...
핵심어 | 질문 | 논문에서 추출한 답변 |
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패스트패션의 인기가 지속되는 이유는 무엇인가? | 패스트패션 브랜드는 최신유행을 즉각 반영한 디자인, 다른 브랜드에 비해 저렴한 가격, 빠른 상품 회전율 등과 같은 특성을 지닌다. 패션산업 내 트렌드가 빠르게 변화하고 있고 유행에 민감한 소비자들이 증가하면서 값싸고 다양한 디자인을 갖추고 있는 패스트패션의 인기가 지속되고 있다. 하지만 패스트패션 열풍은 의복의 무분별한 소비 측면에서 환경 문제를 양산하기도 한다. | |
패스트패션 브랜드는 어떤 특성을 지니는가? | 10개의 패션브랜드에 H&M과 ZARA가 포함되어 있으며 이는 글로벌 패스트패션(fast fashion) 브랜드가 다른 명품브랜드에 뒤쳐지지 않는 매출과 브랜드 가치를 지니고 있음을 의미한다. 패스트패션 브랜드는 최신유행을 즉각 반영한 디자인, 다른 브랜드에 비해 저렴한 가격, 빠른 상품 회전율 등과 같은 특성을 지닌다. 패션산업 내 트렌드가 빠르게 변화하고 있고 유행에 민감한 소비자들이 증가하면서 값싸고 다양한 디자인을 갖추고 있는 패스트패션의 인기가 지속되고 있다. | |
2017 브랜드가치 100대 기업에 H&M과 ZARA가 포함된 건 무엇을 의미하는가? | 최근, 글로벌 브랜드 컨설팅 기업 인터브랜드(Interbrand)에서발표한자료에따르면『2017 브랜드가치 100대 기업』에 패션브랜드 10개가 포함되어 있다(Interbrand, 2017). 10개의 패션브랜드에 H&M과 ZARA가 포함되어 있으며 이는 글로벌 패스트패션(fast fashion) 브랜드가 다른 명품브랜드에 뒤쳐지지 않는 매출과 브랜드 가치를 지니고 있음을 의미한다. 패스트패션 브랜드는 최신유행을 즉각 반영한 디자인, 다른 브랜드에 비해 저렴한 가격, 빠른 상품 회전율 등과 같은 특성을 지닌다. |
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