A construction machine guidance system is an assistance system that helps construction equipment operators dig grounds during excavation work at a construction site. This system has long been applied in the overseas countries of the United States, Japan and Europe. However, the system has not been paid much attention in Korea. The objective of this paper is to present a business model for adopting construction machine guidance systems in Korea and evaluate the effectiveness of applying the system to excavation work. The business model in this study shows a new process of applying construction machine guidance system, business stakeholders and revenues, and suggests the benefits to the business stakeholders. A field test of the construction machine guidance system proves that the system can be applied as a tool that can improve the productivity of excavation work. This productivity improvement consequently demonstrates that the business model in this study is a prospective challenge in improving the effectiveness of excavation work at the construction site.
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