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A Study on the Characteristics and Social Values of Vegan Fashion in H&M and Zara 원문보기

패션비즈니스 = Fashion business, v.23 no.6, 2019년, pp.86 - 100  

Seo, Kyoungah (Dept. of Fashion Design, Sungkyunkwan University) ,  Suh, Seunghee (Dept. of Fashion Design, Sungkyunkwan University)

Abstract ▼ AI-Helper 아이콘AI-Helper

This study analyzed the characteristics of vegan fashion produced by H&M and ZARA with respect to materials, design, development, production, and marketing to create social value. The results of this study are significant because they can be used as a reference to develop a vegan fashion market. Reg...

주제어

#veganism   #vegan fashion   #global SPA Brand   #H&M   #Zara  

표/그림 (2)

AI 본문요약
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문제 정의

  • The objective of this study is to analyze the characteristics of vegan fashion in global SPA brands H&M and Zara in terms of materials, design development, production, and marketing, and identify their social values.
  • The objective of this study is to analyze the characteristics of vegan fashion in global SPA brands H&M and Zara in terms of materials, design development, production, and marketing, and identify their social values. The significance of this study is that the results can help set the direction for vegan fashion in Korea and can be used as the data to create a new market for vegan fashion.
  • This study conducted a literature review and case analysis. The concept and current state of veganism based on animal rights is first examined through the literature review.

가설 설정

  • Vegan fashion products have the following characteristics. First, vegan fashion is ethically related to animal welfare by virtue of not using any animal material. Most animals used to make materials like leather and fur are raised in “factory farms” with poor conditions just because humans need them.
  • Second, it is creating shared value. This indicates that firms pursue economic value as well as value that contributes to the community at the same time so that the value pursued by the firms and the community are not in conflict but are harmonious.
  • Second, vegan fashion is sustainable fashion with regard to environmental problems. Since the term ‘sustainable development’ was first mentioned clearly at the International Union for Conservation of Natural Resources [IUCN] in 1980, the world has been practicing sustainability in various ways in terms of production and consumption (Dresner, 2008).
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참고문헌 (47)

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