[논문]PM컨설턴트 리더십역량이 컨설팅 재구매 의도에 미치는 영향에 관한 연구

이양우; 홍우형; 김상봉

doi:10.15207/jkcs.2019.10.1.163

PM컨설턴트 리더십역량이 컨설팅 재구매 의도에 미치는 영향에 관한 연구
A Study on The Effect of PM Consultant Leadership Capability on Consulting Repurchase Intention 원문보기

한국융합학회논문지 = Journal of the Korea Convergence Society, v.10 no.1, 2019년, pp.163 - 176

이양우 (한성대학교 스마트융합컨설팅학과) , 홍우형 (한성대학교 경제학과) , 김상봉 (한성대학교 경제학과)

초록
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본 연구는 PM컨설턴트 리더십역량이 컨설팅 재구매 의도에 미치는 영향과 중소기업CEO의 참여도가 컨설팅 재구매 의도에 어떤 영향을 미치는 지에 대하여 컨설팅을 수진한 기업을 대상으로 연구해보고자 하였다. 설문데이터에 대한 확인적 요인분석(CFA)을 통해 측정모형의 적합도를 확보하였으며, 동일방법 편의를 통해 일관성을 확보하였고, 유의한 결과를 나타냈다. 즉 컨설팅 재구매에 있어서 PM컨설턴트의 역량도 중요하지만 경영자의 참여도에 따라 재구매 의도가 달라진다는 것을 확인하여 재구매에 있어서 경영자의 관심의 정도에 따라 경영자가 느끼는 성과가 다르고 또한 재구매로 이어지는데 있어서 중요한 역할을 한다고 볼 수 있으므로 PM은 수시로 경영자의 관심을 끌 수 있도록 보고 및 또는 참여를 시키는 것이 중요하다고 할 수 있다. 본 연구에서는 컨설팅 재구매 의도에 미치는 다양한 영향 중 PM의 리더십 역할과 경영자의 참여도 사이에 어떠한 관계가 있는지에 대하여 한정하여 연구하여 재구매의도 전체로 일반화 하기에는 무리가 있다. 그러나 PM의 역량과 함께 경영자의 참여도 매우 중요하다는 결과를 통해 PM의 리더십이 어떠한 방향으로 중점을 두어야 하는지에 대하여 확인하였다는 것에 의의가 있다 할 것이다. 본 연구를 기반으로 향후 재구매 의도에 미치는 영향에 대한 변인을 확장하여 어떠한 변인이 더 중요하게 작용하는지에 대하여 추가적으로 연구하고자 한다.

Abstract ▼ AI-Helper

The purpose of this study is to examine the impact of PM consultant leadership competence on consulting repurchase intention and the impact of SME CEO participation on consulting repurchase intention. The validity of the measurement model was secured through CFA (Confirmative Factor Analysis) for the questionnaire data, and consistency was secured through the same method convenience, and significant results were obtained. In other words, not only the ability of PM consultant in repurchase of consulting is important, but also confirms that repurchase intention differs according to the participation of manager. Therefore, the performance that manager feels depends on the degree of manager's interest in repurchase and plays an important role in repurchase. As a result, it is important for PM to report to manager and / or make the manager participate in consulting process so that manager can be interested. In this study, it is difficult to generalize the relationship between PM's leadership role and manager's involvement in the repurchase intention. However, it is meaningful that PM's competence as well as management's participation are very important, and that this study figured out which drection PM's leadership should focus on. The purpose of this study is to investigate the effect of the variables on the repurchase intention.

주제어

표/그림 (9)

그림 Fig 1. Structural equation model
그림 Fig 2. Structural Equation Model
표 Table 1. Technical metrics of the tool
표 Table 2. The correlation coefficients of the model, AVE&CR
표 Table 3. Validity of the research model
그림 Fig. 3. Results of research model
표 Table 4. Common method bias analysis
표 Table 5. Research model test of hypotheses
표 Table 6. Mediating effect test results

AI 본문요약
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문제 정의

The purpose of this study is to investigate the effect of PM consultant leadership competence on consulting repurchase intention and the influence of SME CEO participation on the intention of consulting repurchase intention. The measurement was done through the reconstructed questionnaire.
The purpose of this study is to investigate the effect of PM consultant leadership competence on consulting repurchase intention. Therefore, the following research hypotheses were set up to investigate the intention factors of consulting repurchase according to PM consultant 's leadership capability.
This study aims to confirm whether PM consultant 's leadership ability affects consulting repurchase intention.

가설 설정

First, we want to clarify whether PM consultant's leadership ability affects consulting repurchase intention.
The hypothesis H6 (Participation of SME CEOs will play a role in controlling the influence of PM consultants' leadership capacity on consulting repurchase intention) was verified using the centralization theorem.
The research hypothesis H2, "Customer requirement awareness, will have a significant impact on consulting repurchase intentions" was adopted.
The research hypothesis H3, "Communication, will have a significant impact on the repurchase intention of consulting" was adopted.
The research hypothesis H4, "Problem solving will have a significant impact on consulting repurchase intentions" was adopted.

제안 방법

In order to achieve the purpose of this study, we set the leadership capacity of PM consultant as an independent variable, the intention of repurchasing consulting as a dependent variable, and the participation degree of SME CEO as a control variable.
The questionnaire included independent variables, dependent variables, control variables, and items of demographic characteristics. In order to analyze the research model based on the previous research, the questionnaire used in this study consisted of PM consultant leadership competency, SME CEO participation and demographic characteristics 8 items (gender, The number of employees, the type of business, the status of listing, the size of the firm, and whether to be consulted).
In order to construct the research model according to the three research models, it is necessary to input the error parameters (11 ~ 15) of the latent variable, the measurement variable, the endogenous latent variable and the error term (21 ~ 24).
In this study, a survey tool was constructed to verify the relevance of SME participation in consulting to the repurchase of consulting.
In this study, the experiment was conducted on the construction of a structural equation model for the impact of PM consultant leadership on consulting repurchase intention, summarize the criteria for evaluating analytical procedures and model fit, and demonstrate that SME CEO participation has some control effect on consulting repurchase intention We tried to find the optimal model by analyzing the structural equations model for 260 companies. In order to select the optimal model, we estimated the observed data to fit the set structural equation model.
The distinctive feature of this study compared to other prior studies, was that the purpose of this study is to examine the relationship between the consulting repurchase intention and the leadership capacity of the consulting company's PM consultant by setting the control variable as to how the participation of the SME CEO is controlled.
The purpose of this study is to investigate the effect of PM consultant leadership competence on consulting repurchase intention and the influence of SME CEO participation on the intention of consulting repurchase intention. The measurement was done through the reconstructed questionnaire.
The purpose of this study is to see how PM consultants' capabilities and roles play a key role in the consulting firm's management and consulting sales strategy in order to conduct project consulting.
The questionnaire consisted of self - administered questionnaires, and all items were constructed using the Likert 5 - point scale for consistency of statistical processing.
All variables except for demographic characteristics and consulting experience were measured using the Likert 5 - point scale. The questionnaire included independent variables, dependent variables, control variables, and items of demographic characteristics. In order to analyze the research model based on the previous research, the questionnaire used in this study consisted of PM consultant leadership competency, SME CEO participation and demographic characteristics 8 items (gender, The number of employees, the type of business, the status of listing, the size of the firm, and whether to be consulted).
This research has limited analytical limits on the PM consultant's leadership competency in five areas: professional methodology, customer requirements awareness, communication, problem solving and project management.
This study first examines the effect of PM consultant's leadership ability on consulting repurchase intention and secondly, it examines whether the participation of SME CEO influences counseling repurchase intention and has controllability.
This study suggests a structural equation model for studying the impact of PM consultant's leadership capacity on consulting repurchase intention, although it is limited to generalization of research results because it is conducted for SMEs who have experienced consulting.

대상 데이터

The sample of statistical data needed for the empirical analysis was selected and collected through direct survey through questionnaires. The random sample of 300 companies surveyed by SMEs who had received consulting was surveyed from September 15, 2016 to 2016 The study was conducted until September 27th. A total of 260 (N = 260, 86% recovery rate) questionnaires were used except for 30 questionnaires that were not available as double data.

이론/모형

All variables except for demographic characteristics and consulting experience were measured using the Likert 5 - point scale. The questionnaire included independent variables, dependent variables, control variables, and items of demographic characteristics.
Many concepts are structured by the structural relationships between the theoretical and abstract potential variables, and the model is observed and measured quantitatively. The verification of the indices was carried out through a structural equation model. In order to verify this, analyzed characteristics of the data, analyzed the relationship between the variables, and finally analyzed the influencing factors are shown in Table 5.

성능/효과

Second, managerial competency (MQ) includes project resource management skills, good communication skills, skills to delegate appropriate authority to members, and ability to foster teams and achieve goals. Third, emotional competency (EQ) included self - awareness, emotion management, intuition, interpersonal ability, influence, motivation ability, and word - action coincidence. The ability of the project leaders were divided into emotional skills, cognitive skills, and social competence.

저자의 다른 논문 :

표제어: PCR

동의어: Packet Collision Rate

용어 설명 출처 목록 (6)

용어 설명: PCR은 세균 특이성이 있는 primer를 이용하여 적은 수의 세균이 있을지라도 쉽게 검출할 수 있는 유용한 방법이며, 이를 이용하여 구강 내 치면세균막이나 타액에서 직접 세균을 검출할 수 있게 되었다[8].

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