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NTIS 바로가기The Research Journal of the Costume Culture = 복식문화연구, v.27 no.6, 2019년, pp.582 - 598
이슬아 (한양대학교 ERICA 공학기술연구소) , 이윤미 (한양여자대학교 니트패션디자인과) , 이연희 (한양대학교 의류학과)
Intermedia is a term that refers to the convergence of different media. It has not only enabled the delivery of brand message but also developed interactive communication in a contemporary fashion show context. This study investigates the presentation methods of contemporary fashion shows affected b...
핵심어 | 질문 | 논문에서 추출한 답변 |
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인터미디어의 등장 배경은 어떻게 되는가? | 현대 사회의 모든 분야에서는 단순한 하나의 매체를 가지고 있지 않고 실험적인 시도로 다변화된 현상들이 나타났으며, 20세기 이후 문화와 예술을 비롯한 모든 분야에서 급격히 증가하였다. 현대 매체들은 하나의 영역에 고정되어 있지 않고 다른 매체와 결합하여 제3의 복합적 형태를 만들어내기 시작하면서 ‘인터미디어(intermedia)’라는 용어가 등장하였다. 인터미디어는 ‘~사이의’, ‘상호 간의’라는 ‘인터(inter)’와 매체, 장르를 의미하는 미디어(media)의 합성어로 전통적인 매체 간 사이에 걸쳐 있는 제3의 복합적 형태를 의미한다. | |
초기의 패션쇼는 어떤 형식이였는가? | 현대 패션쇼는 홍보 수단에서 새로운 형태의 종합예술로서 패션 매체로 자리잡게 되었다. 초기의 패션쇼는 무대, 모델 그리고 관객으로 이루어져 의상을 입은 모델이 런웨이를 걸으며, 대중들에게 의상을 선보이는 단순한 형식이었다면, 현대 패션쇼는 춤, 퍼포먼스, 음악 등의 다양한 매체들과의 결합과 라이브 스트리밍 서비스를 도입하여 실시간 패션쇼를 통해 시간과 장소 등의 제한적 요소에 구애받지 않는 형태로 발전되었다. 또한, 3D 영상 등의 하이테크놀로지 기술을 이용한 가상 패션쇼 등의 새로운 형태로 나타나기 시작하였다. | |
인터미디어는 어떤 효과를 불어일으켰는가? | 인터미디어는 ‘~사이의’, ‘상호 간의’라는 ‘인터(inter)’와 매체, 장르를 의미하는 미디어(media)의 합성어로 전통적인 매체 간 사이에 걸쳐 있는 제3의 복합적 형태를 의미한다. 예술에서는 음악, 미술, 무용, 영화 등의 다양한 장르의 경계를 허물고, 기존 장르에서 다른 장르를 융합하여 새로운 예술을 표현하려는 시도로 보인다(“intermedia”, 1999). 오늘날 예술 작품은 점차 어느 한 장르로 설명할 수 없을 정도로 그 경계가 모호해지고 다차원적인 특성을 지니는 방향으로 발전되어 왔으며, 작품들은 필요에 따라 자신의 매체와 형식을 결정하게 된다(Packer & Jordan, 2002). |
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