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NTIS 바로가기Fashion & textile research journal = 한국의류산업학회지, v.21 no.4, 2019년, pp.432 - 451
강미 (연세대학교 의류환경학과) , 고은주 (연세대학교 의류환경학과) , 채희주 (경성대학교 패션디자인학과)
Companies and brands that practice sustainability pay attention to New Media due to its ability to build a sustainable relationship between companies and consumers. The need for research on specific roles, characteristics, and social media effects on eco-friendly advertising has had rapid growth in ...
핵심어 | 질문 | 논문에서 추출한 답변 |
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지속가능이란? | 인류를 위한 지속가능 발전과 이에 대한 사회적 인식의 중요성은 현대의 물질 만능주의와 무차별적인 소비 행태에 대응하기 위한 중요한 수단으로 주목받고 있다(Lloret, 2016). 지속가능이란 현재를 살고 있는 세대뿐 아니라 후세대에게 피해를 주지 않기 위함으로, 기업에서는 눈앞에 보이는 이익을 쫓는 것이 아닌 사회의 지속가능한 발전을 위해 힘쓰는 경영활동들을 일컫는다(Kim & Schellhase, 2015). | |
인스타그램의 주요 기능은? | , 2017). 인스타그램의 주요 기능은 사진 및 영상 촬영, 이미지의 수정, 해시태그를 통한 정보 공유, 검색 및 온라인 유대관계 형성 촉진 및 공유 등이 있다. 특히, 많은 기업 및 브랜드들은 자사의 제품 및 브랜드와 관련된 다양한 정보를 끊임없이 인스타그램을 통해 노출시키고 있으며, 시각적인 콘텐츠를 활용한 대표적인 마케팅 도구로 사용하고 있다. |
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