[논문]빅데이터 분석을 통한 외국인 관광객을 위한 최적 경로 도출

박성택; 김영기

doi:10.22156/cs4smb.2019.9.10.056

빅데이터 분석을 통한 외국인 관광객을 위한 최적 경로 도출
A Study on Deriving an Optimal Route for Foreign Tourists through the Analysis of Big Data 원문보기

융합정보논문지 = Journal of Convergence for Information Technology, v.9 no.10, 2019년, pp.56 - 63

박성택 (한국소프트웨어기술인협회 빅데이터) , 김영기 (충북대학교 경영정보학과)

초록
AI-Helper

본 연구는 외국인의 국내 관광의 최적의 경로 도출하는데 그 목적이 있다. 이를 위해 국내관광 관련 포털 사이트 데이터를 참고하여 빅데이터 분석 툴인 R을 활용하여 분석을 시도하였다. 분석결과 국내 방문 외국인의 가장 방문 빈도수가 높은 곳과 최단시간 경로, 최저 비용의 경로를 도출하였다. 이를 통해 관광상품의 성공요인은 한국만의 특유한 문화가 보이는 곳으로 상품을 구성해야 한다는 결론을 도출하게 되었다. 본 연구의 결과는 국내 관광 상품을 기획하는 단계에서 실무적인 지침으로 활용이 가능할 것으로 보인다.

Abstract ▼ AI-Helper

The purpose of this paper is to derive an optimal route for foreign tourists in Korea. To that end, the data gained from domestic tourist portal sites was analyzed with a big data analytics tool R. The destinations most visited by inbound foreign tourists, the shortest route and the most economical route were derived from the analysis results. The findings suggest original Korean culture is the factor for successful tourist destinations and relevant products, and will serve as some reference data conducive to planning the tourist products in practice.

주제어

표/그림 (9)

그림 Fig. 1. Research Methods and Procedure
표 Table 1. Tourists data
표 Table 2. Tourists data analysis results
그림 Fig. 2. Time series analysis result
그림 Fig. 3. Twitter crawling result(Hanok village)
그림 Fig. 4. Twitter crawling result(Korea museum)
표 Table 3. Foreigner Survey Data
그림 Fig. 5. Recommendation of optimal route for foreign visitors
표 Table 4. TripAdvisor Crawling Review Results

AI 본문요약
AI-Helper

* AI 자동 식별 결과로 적합하지 않은 문장이 있을 수 있으니, 이용에 유의하시기 바랍니다.

문제 정의

Based on the 2016 foreigner survey data offered on the ‘Tourism Knowledge Information System’, the association was analyzed. The purpose of the present analysis was to derive the most-visited destinations. The survey data was derived from the percentages of inbound arrivals, 1,000 visitors yearly and 12,000 respondents in total.

제안 방법

By gathering the opinions of foreign tourists concerning the destinations in Korea by means of crawling, this paper derives an optimal tourist route. Also, following the planning of the methods of using and analyzing information and data needed to derive the optimal tourist routes, this paper elicits the results from the analysis and visualization using the open source tool R [8-11]. The research procedure is shown in Fig.
The subjects and period analyzed were determined based on the gathered data. Then, as the elementary statistics data, percentages of inbound arrivals, monthly arrivals from top-ranked source countries, and monthly tourism revenues were derived to determine the major subjects and period (Given the overwhelmingly larger visitor population, Chinese and Japanese visitors are included as the subjects for analysis).
This paper refers to TripAdvisor’s 2016 survey data about tourist satisfaction to analyze the relevance to the tourist visits per destination. Ultimately, the analysis was intended to derive some success factors and propose a desirable model for a successful product, as well as to derive failure factors and propose some ideas for improvement.

대상 데이터

About 10 most-visited destinations were derived from the analysis: Myungdong, Shinchon/Hongdae, Insadong, Namdaemun Market, Itaewon, ancient palaces, museums, Namsan N Tower, Namsangol Traditional Village and Dongdaemun Market. To propose ancient palaces and museums of inclusive meanings among the derived destinations, the time series analysis and crawling were performed as shown in Table 3.
The purpose of the present analysis was to derive the most-visited destinations. The survey data was derived from the percentages of inbound arrivals, 1,000 visitors yearly and 12,000 respondents in total. The details of the survey data are shown in Table 1 below as shown in Table 2.

후속연구

Hence, this paper analyzes Chinese tourists, who outnumber those from the other countries, as the first step to formulate some measures to attract foreign tourists from around the world. The present analysis is intended to propose some attractions for Chinese tourists. Indeed, the proposed attractions will help Chinese tourists to build their own itineraries in Korea.

참고문헌 (15)

Tripadvisor. https://www.tripadvisor.com
Twitter. https://twitter.com
Korea Tourism Organization. https://kto.visitkorea.or.kr/eng.kto
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Tourism Knowledge & Information System. https://know.tour.go.kr/customer/engboard/engboardlist.do
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원문보기 상세보기
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원문보기 상세보기
K. W. Kim. W. J. Park & S. T. Park. (2015). A study on plan to improve illegal parking using big data. Indian Journal of Science and Technology, 8(21), 1. DOI : 10.17485/ijst/2015/v8i21/78274

상세보기
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상세보기
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상세보기
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상세보기
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상세보기
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