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[국내논문] The Effect of Bakery Customers Product and Service Quality Factors on Value Perception, Customer Satisfaction and Behavioral Intentions: Focused on Famous Bakery Customers 원문보기

프랜차이즈경영연구 = Korean journal of franchise management, v.11 no.3, 2020년, pp.7 - 18  

HONG, Pil-Tae (Open Cyber University of Korea, Department of Entrepreneurial Business Management & Consulting)

Abstract AI-Helper 아이콘AI-Helper

Purpose: Recently, information on 'Delicious Restaurants (Mat-zip)' and 'Famous Bakeries' can be obtained through various media such as TV, Internet search, and SNS, and the culture of finding and sharing them has become a trend. Since PZB's SERVQUAL, there have been many studies measuring service q...

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참고문헌 (55)

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