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NTIS 바로가기프랜차이즈경영연구 = Korean journal of franchise management, v.11 no.3, 2020년, pp.7 - 18
HONG, Pil-Tae (Open Cyber University of Korea, Department of Entrepreneurial Business Management & Consulting)
Purpose: Recently, information on 'Delicious Restaurants (Mat-zip)' and 'Famous Bakeries' can be obtained through various media such as TV, Internet search, and SNS, and the culture of finding and sharing them has become a trend. Since PZB's SERVQUAL, there have been many studies measuring service q...
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