[논문]A study on the corporate culture of BYD

Shang, Xian-Fa; Choi, Myeong-Cheol

doi:10.17703/ijact.2020.8.1.135

[국내논문] A study on the corporate culture of BYD 원문보기

The International journal of advanced culture technology, v.8 no.1, 2020년, pp.135 - 140

Shang, Xian-Fa (Department of Business, Gachon University) , Choi, Myeong-Cheol (Department of Business, Gachon University)

Abstract ▼ AI-Helper

The main battlefield of 'made in China 2025' proposed by the Chinese government is the deep integration of industrialization and informatization, among which intelligent manufacturing and new energy vehicles are the key links. New energy vehicle refers to the use of unconventional automotive fuel as a power source (or use conventional automotive fuel, the use of new vehicle-mounted power plant), integrated vehicle power control and driving aspects of advanced technology, the formation of advanced technical principles, with new technology and the structure of the vehicle. BYD's success in the battery, I T and automobile industries has attracted the attention of the industry, making it a shining new star in the Chinese business community. BYD 's innovation, diversification and corporate culture construction have certain enlightenment to the development of China's small and medium-sized enterprises. Therefore, by looking at the Chinese network literature, about BYD's research mainly focused on the development strategy, corporate finance, corporate performance, and corporate marketing, etc. This paper will take BYD as the research object and focus on corporate culture. Through literature analysis and qualitative analysis, it will summarize and further analyze the unique corporate culture of BYD, its important role, and provide relevant theoretical references for the construction and development of corporate culture in other industries.

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표/그림 (2)

그림 Figure 1. 2017 Education Composition of BYD Company
그림 Figure 2. Schematic diagram of core values of BYD enterprise

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Third, corporate culture has a binding effect on managers and employees of BYD. The binding force of corporate culture should be embodied in corporate system and ethics.

참고문헌 (11)

Jiang xueyuan (2019) study on the impact of government subsidies on the profit quality of new-energy automobile enterprises--a case study of BYD, zhengzhou institute of aviation industry management, China, master's thesis P11
Hua lei (2019) BYD intelligent manufacturing transformation and upgrading strategy and enlightenment "cooperative economy and technology" p147
Lukang (2017) a study on the international competition strategy of China's new energy vehicles--a case study of BYD, central China normal university, master's thesis P27
Zhang cui (2019) under the background of new energy subsidy, BYD automotive capital, xi 'an petroleum university, China, master thesis P51
Official website of BYD (www.BYD.com.cn) : "BYD social responsibility report 2018" P2
MBA think-tank: https://wiki.mbalib.com/wiki/%E4%BC%81%E4%B8%9A%E6%96%87%E5%8C%96
baidu encyclopedia: https://baike.baidu.com/item/%E6%AF%94%E4%BA%9A%E8%BF%AA/7783890?FrAladdin
Huijun Jiang, MyeongCheol Choi, and Xinke Leng, “Study of the Spillover Effect on Sport to Chinese Regional Economic Development,” International Journal of Financial Research, Vol. 10, No. 5, pp. 487-494, June 2019.

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Ximeng Zhang, and MyeongCheol Choi, “Study on the Development Strategy of Ant Financial,” International Journal of Financial Research, Vol. 10, No. 5, pp. 262-268, June 2019.

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JinHee Kim, and MyeongCheol Choi, “A Historical Study of Huawei : The Innovative Private Company in China,” The Korean Academy of Business History, Vol. 34, No. 3, pp. 27-46, 2019.
MoonKyo Seo, and MyeongCheol Choi, “Contingency theory and the institutionalism in terms of management organization,” The Asian International Journal of Life Sciences, Vol. 18, No. 3, pp. 1573-1580, Feb 2019.

원문 URL 링크

DOI : 10.17703/IJACT.2020.8.1.135
학술교육원 : 저널
The International Promotion Agency of Culture Technology : 저널
AccessON : 저널

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